CAMPAIGN AWARDS
1.
Corporate and Business Communications
NEW
Corporate
communications, including business and trade campaigns, which build
awareness, enhance company reputation or generate business.
2. Not-for-Profit
A campaign in the charitable and non-commercial sectors that has successfully communicated its message and met objectives.
(Special reduced entry fee for Not-for-Profit organisations)
3. Internal Communications
Communication
with, or involvement of, employees designed to promote corporate
objectives whether in the public or private sector.
4. Crisis Communications
A campaign demonstrating how a crisis was successfully managed from a communications perspective.
5. Measurement and Evaluation
NEW
A campaign demonstrating effective use of planning, research and evaluation techniques.
6. Community Relations
A
campaign that demonstrates how a PR or communications initiative has
successfully dealt with community issues, achieving mutual benefit.
7. Public Affairs
A campaign designed to inform the public policy agenda or influence the legislative process.
8. Public Sector
A campaign designed to promote the policies, achievements and services of a public sector organisation to its stakeholders.
(Special reduced entry fee for public sector organisations)
9. Best campaign £10k and under
A campaign demonstrating the best use of a budget of £10k or less to achieve its objectives.
10. Consumer Relations
A
campaign supporting the marketing of consumer products or services in
all industries – including arts, sport, leisure and tourism.
11. Best Use of Media Relations
A campaign that has captured the imagination of targeted media and met client/project objectives.
12. Integrated Communications
A
campaign showing the integrated use of communications, including
marketing, advertising and public relations techniques, to achieve its
objectives.
13. Corporate Responsibility
A campaign designed to support corporate values on social, ethical and reputation issues.
14. Best Use of Social Media
A
campaign that successfully uses the web, podcasts, blogs, wikis and
other aspects of new/social media to promote client/campaign objectives.
Click here to view Special Awards
Click here to view Individual & Team Awards