Cymru Wales PRide Awards Results
Corporate and Business Communications
Gold
- Working Word Public Relations Ltd, Launching Connaught Compliance
The consultancy worked very closely with the client to forge an excellent relationship that helped establish a new force in the compliance marketplace. The client was delighted with the level and quality of the media coverage, which added value to the wider marketing activity. Thorough application of corporate communications techniques, combined with clever leverage of emerging issues, makes this campaign a winner.
To view the case study click on the link below
Working Word PR Cat 1.pdf
Silver
- MGB Public Relations, Innovation Breeds Success
Finalist
- Carmarthenshire County Council, Carmarthenshire & Llanelli Markets
- Equinox Public Relations Ltd, St. Modwen - Awakening the Sleeping Giant
Not-for-Profit
Gold
Golley Slater, Cancer Care In The Community – Tenovus
The PR team at Golley Slater worked hand-in-hand with the charity, Tenovus, to build up the launch of its mobile cancer unit. Tenacious delivery achived major milestones and the agency maximised opportunities to ensure Tenovus was given a priority share of voice across the press and broadcast media. Overcoming issues, the team managed to maintain momentum over a period of 18 months and still managed to achieve blanket coverage when the innovate service launched. The results were clearly identified and excellent value achieved for the charity.
To view the case study click on the link below
Golley Slater _Cat 2.pdf
Silver
- MGB Public Relations, Prince of Wales Innovation Scholarships
Finalist
- Big Lottery Fund, The People's Millions Public Involvement Campaign in Wales
- Equinox Public Relations Ltd, Portrait of a Nation
- MGB Public Relations, The 2008 Dylan Thomas Prize
- Working Word Public Relations Ltd, Changing Lives in a Changing World - The Seren Group
Internal Communications
Gold
Office for National Statistics, "Use It, Don't Lose It": Understanding Data Security
The in-house team for the Office for National Statistics took the important but potentially dry subject of data security and found engaging, fun and effective ways to drive home key messages about protecting data. The team used a variety of tactics to engage its audience, including direct mail, face-to-face contact, posters, intranet, and chocolate – a winning combination! The results of the internal communications campaign were measured and evaluated in a sophisticated manner and the outcomes are impressive. The ONS has achieved 93% awareness of data security policies, outperforming other government departments which operate with an average of 70% awareness.
To view the case study click on the link below
ONS cat 3.pdf
Silver
- Welsh Assembly Government, Welsh Assembly Government Awards
Finalist
- Carmarthenshire County Council, Shine Awards
- Dyfed Powys Police, Helping to create the right impression...the Dyfed Powys Police way
Crisis Communications
Gold
Abertawe Bro Morgannwg University NHS Trust, From Antigua to Morriston
The tragic shooting of newlyweds, Ben and Catherine Mullany in July 2008, attracted intense worldwide media interest. Still in a coma, Ben was flown back from Antigua and admitted to Singleton & Morriston Hospital, which became the focus for television crews, photographers and reporters. At this time of unimaginable trauma for the Mullany family, the NHS Trust’s in-house communications team swung into action to limit press intrusion, providing clear guidelines to staff, and strict terms of engagement for the media, considering each set of needs. A difficult task, handled with dignity.
To view the case study click on the link below
ABM University NHS Trust _cat4.pdf
Silver
- Freshwater UK PLC, Funding cut hits Coleg Gwent
Finalist
- Environment Agency - Wales, Burry Inlet Mass Cockle Mortalities
Community Relations
Gold
Warwick Emanuel Public Relations, Jobmatch - Better off in a job
The “Better off in a job” campaign tackled the serious issue of launching a strategy to help 10,000 unemployed people to find jobs in the South Wales Heads of the Valleys area. Working closely together, JobMatch and Warwick Emanuel gained the support of local people, employers and the media to deliver a highly successful campaign. With 3,500 jobs filled, the campaign is well on its way to its overall target.
To view the case study click on the link below
Warwick Emanuel PR Ltd.pdf
Silver
- Torfaen County Borough Council, Dan Can The Super Recycler
Finalist
- South Wales Police Authority, Confidence in policing
Public Affairs
Gold
MGB Public Relations, Giving the past a future
Mumbles Pier is an iconic aspect of Swansea’s waterfront heritage. When the pier owners were preparing a £40million redevelopment project to restore the crumbling Victorian structure, it was clear from discussions with planners that there would need to be a demonstrable level of support from opinion formers and the community in order to achieve political approval. AMECO engaged White Young Green to conduct consultation with stakeholders. Subsequently, MGB built on this work with an effective engagement programme. Subtle messaging combined with savvy media relations and other communication techniques meant that by May 2009, a cabinet report recommended a Development Framework in which 87% of respondents had strongly agreed with the proposals.
To view the case study click on the link below
MGB PR.pdf
Silver
- Big Lottery Fund, Big Thinking Consultation- something big is coming to Wales
Finalist
- Golley Slater, A4e - Learner of the Year
Public Sector
Gold
Working Word Public Relations Ltd for Welsh Assembly Government, Climate Change Champions
This campaign took an established PR idea – climate change champions - and raised it to a new level. Tightly written objectives gave shape to the whole campaign and led to measurable results. The judges liked the use of local people as examples of how to save energy. This campaign thought carefully about its audience, identified different interests and targeted them separately. The regular column one piece in a widespread media campaign was particularly good.
To view the case study click on the link below
Working Word Public Relations _cat 8.pdf
Silver
- Golley Slater, The Summer Challenge - The Army
Finalist
- Abertawe Bro Morgannwg University NHS Trust, 60 Years of the NHS
- MGB Public Relations, Prince Of Wales Innovation Scholarships
- Welsh Assembly Government, Happy Days
- Working Word Public Relations Ltd, Taith Iaith Gwaith - Working Welsh tour
Best campaign £10k and under
Gold
Vibe PR & Marketing, Immortalised in a pie
Vibe submitted an engaging entry and this reflects the agency’s creative strengths.
This was a fantastic campaign that maintained strong client branding throughout, whilst captivating the media and generating strong press coverage. Vibe capitalised on potential challenges and proved their credentials in identifying strong new looks.
To view the case study click on the link below
Vibe PR_cat 9.pdf
Silver
- Equinox Public Relations Ltd, Folly Farm - Here Come The 'Boys'!...
Finalist
- Freshwater UK PLC, Fast route to success for Super 8 Athletics
- MGB Public Relations, The 2008 Dylan Thomas Prize
- MGB Public Relations, Ospreys Ty Hafan Benefit Match
- Working Word Public Relations Ltd, Cooking Up Success Campaign
Best Use of Media Relations
Gold
MGB Public Relations, The Return of the Bionic man
A well thought through campaign which delivered exceptional media coverage through focusing on the main newsworthy member of the consortium. A highly creative approach to bring the relatively ‘dry’ subject of micro machining to life with strong media hooks, use of appropriate and appealing retro-interest to generate media coverage, as well as use of spokespeople to deliver important client messages. A brave approach, which recognised the importance of ‘hooking’ media to deliver cross-company messages, this campaign shows that creativity isn’t confined to consumer products.
To view the case study click on the link below
MGB Public Relations_cat 11.pdf
Silver
- MGB Public Relations, Ospreys Ty Hafan Benefit Match
Finalist
- Environment Agency - Wales, Taking the profit out of waste crime
- Equinox Public Relations Ltd, Beating the Recession
- Golley Slater, St David's - Building Excitement For Opening
Integrated Communications
Gold
FBA Ltd, Rachel's Organic 25th Anniversary
This team utilised a clever mix of media, which linked well into a cohesive campaign. Their idea to create a book and branded picnic accessories gave the campaign longevity. The ‘Friends of Rachel’s club’ provided opportunities for data capture.
Overall this was a well executed campaign, which took the client beyond the foodie pages and created many opportunities for consumers to identify with the brand.
To view the case study click on the link below
FBA _cat 12.pdf
Silver
- MGB Public Relations, Escape into the park 2009
Finalist
- Golley Slater, TA Summer Challenge - The Army
- Warwick Emanuel Public Relations, Jobmatch - Better Off In A Job
Best Use of Social Media
Gold
Working Word Public Relations Ltd for Welsh Assembly Government, ''Carbon Soldier/ Climate Change Champions''
The winning team devised a fun and engaging campaign which uses a mix of social media to reach its target audience. Its strengths included a research-based strategy and the use of the young champions themselves. The song video was well produced, with strong use of graphics. This was a strikingly cost-effective campaign, which tried out new means of getting its message out with considerable success.
To view the case study click on the link below
Working Word Public Relations _cat 14.pdf
Best Use of Photography or Design
Gold
Golley Slater, Real Nappy Campaign - Waste Awareness Wales
This was a campaign to show that Granny really did know best when it comes to choosing nappies. Reducing the huge number of disposable nappies sent to landfills meant raising awareness of an environmentally friendly alternative. The idea to search for babies to feature in a real nappy calendar worked really well, generating huge media interest and an attractive promotional tool with a 12 month life.
To view the case study click on the link below
Golley Slater PR Cardiff_cat 15.pdf
Silver
- Torfaen County Borough Council, Dan Can The Super Recycler
Finalist
- Quadrant Media & Communications Ltd, Howells Solicitors personal injury campaign 2009
- Royal Mail Group Ltd, Stamps of Approval - Licking and Clicking
Best Newspaper or Magazine
Gold
Big Lottery Fund, Big Magazine Launch with Big Issue CYMRU
The Big Lottery fund wanted to redesign and re-launch their magazine, which is aimed at showing people how lottery money is spent within their communities.
The move to a smaller, brighter design immediately caught the judge’s attention. It’s use of eye catching photography, celebrity interviews, stories from real people who have benefited from lottery money, and a clear, attractive design, helped to separate this from the other entries - making it a big winner.
To view the case study click on the link below
THE BIG LOTTERY FUND_cat 16.pdf
Silver
- Working Word Public Relations Ltd, Connaught Compliance Responseline News
Finalist
- Bron Afon Community Housing, Staff News
- Welsh Assembly Government, Relaunching Seren
Best Publication
Gold
MGB Public Relations, Working together is working
As one of the most significant resources of its kind, the Waterton Centre leads the way in providing world-class accommodation to organisations involved in manufacturing. Securing additional funding from the government required a persuasive stakeholder briefing document. But given the Welsh assembly’s strong ‘green’ principles, an expensive, glossy document was ruled out. Combining beautiful design, electronic distribution where possible, and well-written copy, this entry scored ten out of ten.
To view the case study click on the link below
MGB Public Relations_cat17.pdf
Best Website or Microsite
Gold
Children's Commissioner for Wales, Children's Commissioner for Wales
The commissioner’s office needed a new website to engage in two-way communications with children and young people, as well as professional and other adults. The judges were impressed with the approach taken to this project. Research was undertaken with a large number of young people which clearly influenced the end results. The website was colourful and attractive to look at. It had clear and easy to use navigation and a range of functions that were informative, fun and importantly encouraged feedback from young people by combining with networking site Bebo. A deserved winner.
To view the case study click on the link below
Children’s Commissioner for Wales _cat 19.pdf
Silver
- FBA Ltd, Calling all Rachel's
Finalist
Best Event
Gold
Vibe PR & Marketing, Miss Wales 2009
Re-energising beauty pageants was the task taken on by Vibe with Miss Wales 2009 - giving young women in Wales the chance to grow in confidence while doing great things for charity. 22 local heats, 2,000 young women, raising £100,000 for children with terminal cancer, and masses of media coverage all impressed the judges.
With half a million annual hits on the website, plus 300 applicants already for Miss Wales 2010, it seems that this creative and well executed campaign will continue to be PR to be proud of.
To view the case study click on the link below
Vibe PR _cat 20.pdf
Silver
- Quadrant Media & Communications Ltd, True Taste Wales Food & Drink Awards 2008/09
Finalist
- Freshwater UK PLC, An event fit for the Queen: Marking the opening of South Hook LNG
Outstanding Young Communicator
Gold
Children's Commissioner for Wales, Sara Young
This was a very strong shortlist of individuals whose submissions demonstrated excellence in applied PR skills, creativity and personality, and the value that their public relations activities were bringing to their organisations and clients. Sara stood out as someone whose communications work is single-handedly making a significant, measurable impact on an important body that's very much in the public eye. She appreciates the need to win over internal audiences and is obviously familiar with the wide range of tools available to practitioners.
To view the case study click on the link below
Sara Young_cat 21.pdf
Finalist
- Equinox Public Relations Ltd, Kate Sullivan
- Freshbaked PR, Lyndsey Jenkins
- Freshwater UK PLC, Katherine McCarthy
- Hybu Cig Cymru, Adam Wheeler
Outstanding Small Consultancy
Gold
Freshbaked PR, Freshbaked PR make a statement
Freshbaked PR is new to the Welsh PR market and brings with it all the enthusiasm and creativity you would expect. The consultancy focuses on delivering results and credits the success of the business to the team. Their innovative approach to growing business – particularly through the use of Betsy, the ice cream van – stuck with the judges. Freshbaked PR is just that, a breath of fresh air.
To view the case study click on the link below
freshbaked PR_cat 22.pdf
Outstanding In-House Public Relations Team
Gold
Confused.com, Confused.com PR Tops the Chart
Confused.com’s entry jumped off the page at the judges – they felt it had all the information they needed and none of the information they didn’t. It gave a clear indication of the team and how it operated, as well as the challenges and opportunities it faces. Absolute focus on building on its success has paid off and, like Take That (cited in the entry), Confused.com will no doubt be welcoming many greatest days.
To view the case study click on the link below
Confused.com _cat 23.pdf
Silver
- Carmarthenshire County Council, Carmarthenshire County Council - In Tone
Finalist
- Wales Audit Office, Wales Audit Office - delivering results
Outstanding Public Relations Consultancy
Gold
Golley Slater, Golley Slater Team Wales
At Golley Slater Team Wales, business planning to deliver objectives is seen as a full-time activity and the starting point is collective brain storming. Agreed objectives are shared directly from the business plan into the personal performance of all employees. Golley Slater seeks to promote from within and everyone has a clean path through an annual development plan, which is reviewed quarterly.
To view the case study click on the link below
GOLLEY SLATER PUBLIC RELATIONS_cat 24.pdf
Silver
- Quadrant Media & Communications Ltd, The best things come in three's
Finalist
- Working Word Public Relations Ltd, Marking 10 Years in Business
Photos
Photos from the 2009 Wales PRide Awards can be viewed and ordered from Steve Pope Photography
www.fotowales.com/
Corporate Events, Album: CIPR Awards 2009