East Anglia CIPR PRide Awards Results 2009

Corporate and Business Communications

Gold

• Business Link East, Open for Business
  Business Link delivered an excellent campaign to help keep public houses which are run as small businesses open for business during the recession. Offering free advice and ongoing support, including workshops, this campaign enabled landlords to strengthen their businesses in the flagging economic climate. Drawing together key industry bodies and using a creative multi-pronged approach, Business Link achieved impressive results.

View the case study

Silver

• Trebuchet, Haven Gateway IDP: A Framework For Growth

Finalist

• East of England Development Agency, The Business Map

Not-for-Profit

Gold

• Project PR, PR Helps TBG Turn Lives Around
  Project PR handles PR on behalf of 18 local TBG Learning centres. As budget is limited, the annual campaign must be approached creatively in order to ensure year-on-year increase in results. Project developed a strategy which focused on two areas in which PR activity had previously been low. Specific campaigns were developed for West Bromwich and Derbyshire and the greater time was spent on these. The other areas however were not ignored. Each was encouraged to hold a celebration event for successful learners and press were invited to attend. Hands-on advice was given to all the clients and support provided for events such as MP visits and charity fundraising. The clever strategy ensured that all centres received attention and return on investment increased four times. A worthy gold winner.
  
  View the case study
  

Silver

• Circle Anglia, Credit Crunch Communications

Finalist

• Learning & Skills Council, The Big Skill

Internal Communications

Gold

• Essex County Council, Essex Superheroes
  With two major government inspections approaching, this was a critical time in Essex Council’s internal communications. The campaign needed to explain what the different inspection processes were and what they involved, challenge any misconceptions and provide an overview of the process, timeframe and its implications.Essex created a campaign which not only raised awareness but thanked the employees for their hard work. The ‘Essex Superheroes’ website was created as the focus for the campaign and a series of integrated marketing tactics devised to drive traffic. The campaign significantly exceeded targets and successfully increased understanding of the inspection process, highlighting important employee projects.
  
  View the case study
  

Silver

• Circle Anglia, Circle Anglia's Life Chances Roadshow

Finalist

• Norfolk & Norwich University Hospital NHS Trust, Staff Awards 2008

• Norfolk Constabulary, Fit For The Future

Community Relations

Gold

• Tribe PR, The Big Skill 2009 - Celebrating Learning in the East of England
  The Big Skill campaign developed by Tribe for the Learning & Skills Council had the challenging task of raising awareness of life-long learning at a community level, and exciting the regional media.The Big Skill Awards succeeded in engaging and inspiring communities across the East of England, and made extremely creative use of celebrity spokespeople.  What made this campaign really stand out was the extremely comprehensive and effective use of media relations across broadcast, print and online channels.  The over 100 pieces of coverage played a critical part in drawing the public to the Big Skill events and putting them in touch with learning and skills providers. 
  
  View the case study
  

Silver

• East of England Development Agency, Cut your Carbon

Public Affairs

Gold

• Trebuchet, Haven Gateway IDP: A Framework For Growth
  Stratton PR was commissioned by Haven Gateway to raise its profile as the driving organisation for economic growth in the area. Production of a brochure and DVD, as well as a House of Commons event, all contributed to a cost-effective campaign which engaged with key stakeholders across the region.
  
  View the case study
  

Public Sector

Gold

• Essex County Council, Banking on Essex
  A comprehensive and targeted campaign that succeeded, both in highlighting support for Essex residents and businesses locally, and also put Essex County Council on the map nationally with national coverage plus a mention by Number 10.The campaign went beyond its original objectives and positioned Essex as the most innovative authority in the country.
  
  View the case study
  

Silver

• Communications Management PR, East of England Development Agency's 'takeITon' Campaign

Finalist

• Essex County Council, Fostering the Facts: A Guide for the Sons and Daughters of Foster Carers

Best campaign £10k and under

Gold

• Jungle Public Relations, ZAKS Fine American Restaurants
  As part of their PR campaign for ZAKS Restaurants, the chain of American themed diners, Jungle came up with the idea of creating the world’s first ever wedding burger for the wedding reception of a couple of ZAK’s afficionados.
  The 42lb 18in-wide burger captured the imagination of the nation’s print and broadcast media and started a global debate through numerous online forums and websites. A fun and creative stunt, which achieved 3.5 million hits on Google for a miniscule budget.
  
  View the case study  
  

Silver

• Big Wave PR, Best Campaign 10K Under: Patrick and Menzies
  

Finalist 

• The Word PR, Skin Awareness Week

Consumer Relations

Gold

• Project PR, PR Accelerates at Ford Retail
  Project PR has again had a very successful year managing its consumer relations client, Ford Retail, where they have seen a significant increase in media coverage and activity. By adapting relevant national campaigns, they have secured strong exposure for their client, despite the economic conditions affecting the motor industry.
  
  View the case study

Best Use of Media Relations

Gold

• Tribe PR, The Big Skill 2009 - Celebrating Learning in the East of England
  The Big Skill campaign developed by Tribe for the Learning & Skills Council had the challenging task of raising awareness of life-long learning at a community level, and exciting the regional media.The Big Skill Awards succeeded in engaging and inspiring communities across the East of England, and made extremely creative use of celebrity spokespeople.  What made this campaign really stand out was the extremely comprehensive and effective use of media relations across broadcast, print and online channels.  The over 100 pieces of coverage played a critical part in drawing the public to the Big Skill events and putting them in touch with learning and skills providers. 
  
  View the case study
  

Silver 

• Project PR, Buster - The Caring Plug Hole Experts

Finalist 

• East of England Development Agency, The Business Map
• Jungle Public Relations Ltd, Hawkin's Bazaar

Integrated Communications

Gold

• East of England Development Agency, Cut your Carbon
  The call to communities to cut their carbon encouraged individuals to become carbon heroes and reach out to their communities to help them see the bigger picture. The campaign adopted a light hearted approach to the serious topic of climate change and proved excellent value for money.  It engaged 160 communities in the programme and provided funding for projects that will continue to make savings past the lifetime of the campaign. A truly integrated campaign with a common concept, which was effectively executed across a wide variety of marketing elements. A worthy Gold winner.
  
  View the case study
  

Silver

• Tribe PR, Go For It! Enterprising Norwich - Encouraging Enterprise in the City

Finalist

• Shorthose Russell Ltd, Bernard Matthews Youth Awards

Best Use of Social Media

Gold

• Project PR, Buster- The Caring Plughole Experts
  An imaginative campaign that found innovative ways to encourage us all to love our plugholes! Facebook and Twitter were used effectively to discuss who the public would like to ‘pull the plug on’, as well as highlighting the serious side of water sanitation through promoting Oxfam’s water-based work.
  A cost-effective campaign that successfully used social media to highlight fun and serious issues.
  
  View the case study
  

Silver

• Mosaic Publicity, 5 Ps to the Perfect Podcast

Best Use of Photography or Design

Gold

• Essex County Council, Jiangsu Festival
  How do you create exciting and memorable images to promote an event that has yet to take place? Essex County Council sent a photographer to China and he returned with a set of visually stunning pictures that were used across all media to promote the Jiangsu Festival. The photographs work wonderfully with the logo and brand development to recreate the atmosphere of the Jiangsu Province in China.
  
  View the case study
  

Silver

• Lexia Media Ltd, Lord Mayor's Appeal Logo

Finalist

• Communications Management PR, The East of England Development Agency's 'takeITon' Campaign
• East of England Development Agency, The Business Map

Best Newspaper or Magazine

Gold

• Business Link East, The Know
  Business Link was looking for a new way of communicating with its 70,000 strong customer database. The proposed magazine needed to provide information that is appealing, appropriate and of value. The result was The Know, a bi-annual customer update, designed to help the region’s SMEs sustain, diversify and grow their businesses.With high product values, yet low unit cost, the magazine is informal, chatty and punchy, with lots of top tips and action points.  It is written in plain English and presented in an easily digestible format, which has been well received by its readers.
  
  View the case study
  

Silver

• Circle Anglia, Home Matters Relaunch

Finalist 

• Sarah Thomas Communications, Acre - for sustainable communities in the north of Norfolk

Best Publication

Gold

• Sarah Thomas Communications, Early Years Training Directory
  The Training Directory is fresh, clear and easy to understand and navigate, which are vital qualities in helping people access training. The judges commented on the way in which the agency had consulted users and incorporated their comments into the design. Not only have they delivered a product that users find much more accessible, but they also succeeded in making their clients’ lives much easier! An all round winner!
  
  View the case study

Silver

• University of Essex, University of Essex Annual Review 2007-2008

Finalist 

• East of England Development Agency, How will our region's economy face the future?
• Essex County Council, A to Z
• Holdsworth Associates, Is The Future Of The Healthcare Devices Wireless?
• Sarah Thomas Communications, Victory Housing Trust Residents Handbook

Best Website or Microsite

Gold

• Circle Anglia, Life Chances Online
  The judges were very impressed by the design, look and interactivity of the Circle Anglia site.  It had a very strong brand image and has proved a hugely successful tool in enhancing direct communications with tenants and others - such that it should lead to recouping more than 50% of its costs in a year. The judges felt that this site ticked all the boxes in meetings its objectives.
  
  View the case study
  

Silver

• Communications Management PR, 'takeITon' Campaign Website

Finalist

• Essex County Council, Essex Superheroes

Best Event

Gold

• Shorthose Russell, Bernard Matthews Youth Awards
  Shorthose Russell created the Bernard Matthews Youth Awards as part of a successful brand re-development programme. A powerful creative concept, the cork message board connected a ‘grown-up’ brand to an 11-18 year old target audience, and was brilliantly executed across a wide range of multimedia applications. This Oscar-style event had just the right host in Konnie Huq and worked smoothly for 200 guest nominations. Media interest and engagement with the target audience were all measured and showed impressive figures. The event is now to be annual – an excellent commendation in its own right.
  
  View the case study
  

Silver 

• Big Wave PR, Best Event: Big Wave PR

 

Finalist

 

• Communications Management PR, 'Fight the credit crunch with IT' event
• Holdsworth Associates, Bourn Hall Clinic Founders' Day
• Trebuchet, Haven Gateway IDP: A Framework For Growth

Outstanding Young Communicator

Gold

• Project PR, Helen Sharkey
  Helen Sharkey is a very confident and assured young communicator who has made key accounts her own at Project PR. She also has an excellent pitch conversion rate. The judges were very impressed with her enthusiasm, attention to detail, passion for making a difference, desire to deliver the best possible results for her clients and breadth of work. She demonstrated a very good understanding of how to develop successful relationships with journalists and is without doubt a first class strategic thinker. An outstanding team player, her particular interest in internal communications has been of great benefit to Project PR.
  
  View the case study
  

Finalist

• East of England Development Agency, Nick Benham
• Mosaic Publicity, Rechenda Smith
• Reflection PR, Suzy Hill
• Sarah Thomas Communications, Sarah Thomas
• The Word PR, Rachael Paddick

Outstanding Small Consultancy

Gold

• Jungle Public Relations, Delivering Results For Our Clients
  The judges liked the uncomplicated entry, and felt the evaluation and analysis of performance was well-expressed. The results information helped to give the judges a rounded view of a highly-active consultancy. The judges also liked the listing of the outstanding achievements, which Jungle included in the entry, and really felt the passion and pride the team exudes.
  
  View the case study
  

Silver 

• The Word PR, The Word PR

Finalist

• Holdsworth Associates, Holdsworth Associates
• Lexia Media Ltd, Lexia Media

Outstanding In-House Public Relations Team

Gold

• National Trust, Inspirational communications for a very special organisation
  The National Trust’s East of England in-house team of five states that it is an inspirational place to work – and the judges felt this was illustrated in the entry. The team covers everything from publications and advertising, to reputation management and media relations, working closely with colleagues from across the region. Even its gardeners, wardens and property managers feel confident about being interviewed.  The in-house team is creating ambassadors for the National Trust brand, something which very much impressed the judges.
  
  View the case study
  

Silver 

• Colchester Borough Council, Small But Perfectly Formed

Finalist

• Essex County Council, Essex Communications

Outstanding Public Relations Consultancy

Gold

• Tribe PR, Tribe - A Gathering of Minds, Creativity and Knowledge
  Tribe states clearly at the beginning of its entry that it makes its clients successful by managing their reputations.  The judges felt this sentiment was carried through the entire entry and demonstrated in the achievements listed. The consultancy has added three premium PR services in the last year, at the same time as winning 12 new clients in 2008/2009, keeping the 10-strong team very busy indeed.
  
  View the case study
  

Silver

• Project PR, Dynamic Agency Grows on Success

Finalist

• Mosaic Publicity, A People Business

Key Information The PRide Award dinners took place from October – December 2009 Contact Email : prideawards@cipr.co.uk Phone : +44 (0)20 7631 6900

Headline Sponsor

 

National Sponsors