North East PRide Awards 2009 Results

View the case study: Nexus - Tyne & Wear Metro, Consumer Relations.pdf

Silver

• Quay2 Media, George Bond

Finalist

• Cool Blue Brand Communications, ‘The things we believe in’ - a guide to the good stuff at Barker and Stonehouse

• Golley Slater, Launch of Lithium XCR

 

Best Use of Media Relations

Gold

• Gardiner Richardson, Have Your Say

This was a strongly contested category, with little to differentiate the short listed entries. The judges thought the creative elements of the ‘Have your say’ campaign raised this entry above the rest. Achieving daily media coverage over two weeks was a significant success. The team at Gardiner Richardson can be justly proud of this Gold Award.

View the case study: Gardiner Richardson, Best Use of Media Relations.pdf

Silver

• Cool Blue Brand Communications, Trees4Trees

Finalist

• Bradley O'Mahoney Public Relations, Great North Swim

• Gravity Consulting, Trawler Twelve - The Greatest Away Trip

• Northumbria Police, Murder of Chinese Couple

• Robson Brown, Fresh, Campaign for a Smoke Free North East 2008-2009.

 

Integrated Communications

Gold

• Gateshead Council, Angel 10 Campaign

The PR team was faced with a very difficult challenge to overturn the public’s adversity to the ‘Angel of the North’s’ public art structure. By celebrating the Angel’s 10th anniversary, the team devised a very focussed and strategic campaign, which utilised a number of highly creative and well thought through PR tactics. The integrated campaign has firmly put the Angel on the local and global map, with media coverage spanning as far as Korea and the USA. All in all - world class.

View the case study: Gateshead Council, Integrated Communications.pdf

Silver

• Tyne & Wear Fire & Rescue Service, Fireworks and Bonfires Ruin Lives in a Flash

Finalist

• Durham County Council, Active Durham

• NSRI, Road Respect

• Quay2 Media, Fergy Space

• Tyne & Wear Museums, The Late Shows

 

Corporate Responsibility

Gold

• Cool Blue Brand Communications, "Is Your House A Barker and Greenhouse?"

This excellent campaign showed great authenticity, which is vital to any CSR activity.
Rather than partnering with an existing not-for-profit organisation, Cool Blue and Barker & Stonehouse went the extra mile and established the ‘Trees 4 Trees’ foundation. As well as making a difference to local farmers, it provided an excellent creative platform, which led to both national and regional PR coverage. They also ensured that the campaign was maximised, stretching beyond media relations to awards, internal communications and customer collateral.

View the case study: Cool Blue Brand Communications, Corporate Responsibility.pdf

Silver

• Karol Marketing Group, Community Bears Fruit

 

Best Use of Social Media

Gold

• Gardiner Richardson, Tinsel Times

Not just a website, but utilising a vast range of social media to drive traffic, this was an excellent and refreshing approach to self-promotion. Involving the whole team at Gardiner Richardson, the Tinsel Times was a quirky and original idea that beat ‘hands down’ the traditional vehicles for conveying Christmas greetings. By combining humour with creative ideas, the team used social media for the dual purpose of promoting the agency and increasing staff morale – an excellent entry that the judges felt was a clear winner.

View the case study: Gardiner Richardson, Best Use of Social Media.pdf

Silver

• O Communications, Space Life: New Media brings space to life

 

Best Use of Photography or Design

Gold

• Cool Blue Brand Communications, Temenos - Launch of the Tees Valley Giants

Tees Valley Regeneration wanted to launch the Tees Valley giants, the world’s biggest public art initiative. Cool Blue was asked to produce imagery for a media launch and, as the structure was not yet built, the agency created a range of interesting and excellent images – despite the poor quality resolution of some. The resultant campaign materials were striking, memorable and highly effective. This campaign was an excellent example of ingenuity overcoming seemingly immovable obstacles - first rate work.

View the case study: Cool Blue Brand Communications, Best Use of Design or Photography.pdf

Silver

• Communications, One Day Campaign

Finalist

• Cool Blue Brand Communications, ‘The things we believe in’ sales brochure for the Barker & Stonehouse autumn 08 campaign

 

Best Newspaper or Magazine

Gold

• Gentoo Group, Toogether

This newsletter was substantial and packed full of articles that were of interest to staff at Gentoo.
Clearly designed and laid out, the headlines, graphics and pictures made you want to read more.
The judges were particularly impressed with how the agency had consulted with staff, listened to their views and integrated them into design of the newsletter, ensuring individuality of each article.

View the case study: Gentoo Group, Best Newspaper or Magazine.pdf

Silver

• Cool Blue Brand Communications, DKS Architects - Redux

Finalist

• Bradley O'Mahoney Public Relations, Rio Tinto Alcan Contact Magazine

• Durham University, Dialogue

• Durham University, Durham First

• North East Business & Innovation Centre, Start! Magazine

 

Best Publication

Gold

• Gateshead Council, Our Gateshead Year 07-08

This was an outstanding entry. The Council clearly cared a lot about getting its message across to all audiences. It was comprehensive, yet accessible, and crammed with innovative design ideas that really worked. The report succeeded in distilling key information into bite-sized chunks to which local people could relate. The sign off line, “It’s all about you”, mirrored the reader-focused style of the entire publication.

View the case study: Gateshead Council, Best Publication.pdf

Silver

• Cool Blue Brand Communications, ‘The things we believe in’ sales brochure for the Barker & Stonehouse autumn 08 campaign

Finalist

• Bradley O'Mahoney Public Relations, Revolutionising The Corporate Report, on behalf of Training and Development Resource

• Durham University, University Brochure - Creating the Future

 

Best Leaflet

Gold

• Cool Blue Brand Communications, ‘For when there’s more than a storm in your teacup’

This entry stood out with its unusual die-cut. The messaging used was short and effective, and it carried a ‘call to action’ which delivered clear results. The leaflet achieved its aim of getting recipients to think about their home insurance policies and to take up the offer of free teabags when visiting the local branch of Newcastle Building Society.

View the case study: Cool Blue Brand Communications, Best Leaflet.pdf

Silver

• Karol Marketing Group, A 10 Year Warrantee and Ten Good Reasons to choose F Jones Cleveland

 

Best Website or Microsite

Gold

• Tyne & Wear Fire & Rescue Service, Fireworks and Bonfires Ruin Lives in a Flash

This is an Excellent Entry which clearly makes the link between the campaign objectives, messages and final outcomes. It has real appeal to the main target audience and cleverly uses links to other relevant organisations and social networking sites to spread the word and encourage people to interact. The design and tone of the campaign reflects the organisation well and resonates with the audiences it was aiming to reach. This is evident from the impressive results in terms of user response and wider impact on the community.

View the case study: Tyne & Wear Fire and Rescue Service, Best Website or Microsite.pdf

Silver

• The Bgroup, Bdaily News Website

Finalist

• Cool Blue Brand Communications, Johnson Matthey – More than just a job

• South Tyneside Council, www.southtyneside.info

• Teesside University, Teesside University - Our New Brand

 

Best Event

Gold

• Learning & Skills Council and Fawthrop McLanders, The Celebration of Learning and Skills Awards 2009

This was the biggest ever showcase of talent and achievement in learning and skills in the North East, delivering an inclusive awards ceremony for 1,400 guests representing schools, colleges, universities, learning providers and employers. The event secured sponsorship and a high profile celebrity compere, supported by a dedicated website. Social inclusion, recognition of talent and celebration of achievement, all combined in a splendidly organised event and a great night out.

View the case study: Learning and Skills Council, Best Event.pdf

Silver

• Golley Slater, Spam Cook of the Year 2009

Finalist

• Gravity Consulting, The Great Luxembourg DJ Reunion

• Communications, Quorum Business Park-Property Agents' Launch

 

Outstanding Young Communicator

Gold

• Rowntree Gordo, Kerrie Crammond

View the case study: Kerrie Crammond, Outstanding Young Communicator.pdf

Finalist

• One North East, Andy Aston

 

Outstanding Small Consultancy

Gold

• Goulding Public Relations, Goulding Public Relations

The question for the judges was, Gould for Goulding, even though Newcastle-based Goulding Public Relations was not established until March 2008. Their ethos is to deliver communications campaigns which support the wider business objectives of clients, 95% of whom came to Goulding through recommendations. Suzy Goulding admits to a ‘lean and mean’ corporate structure, and she is very careful with overheads, thus ensuring that client fees remain competitive.

View the case study: Goulding Public Relations, Outstanding Small Consultancy.pdf

Silver

• Mike Parker Media, Mike Parker Media

Finalist

• Uniquethinking, Uniquethinking

 

Outstanding In-House Public Relations Team

Gold

• NewcastleGateshead Initiative, NewcastleGateshead Initiative (NGI)

NewcastleGateshead Initiative sets out to promote the region’s assets, including heritage, architecture, icons and people. They deliver targeted PR activities to support headline events, and they profile the area’s business tourism strength. In short, their overall objective is to enhance perceptions of NewcastleGateshead as a culturally-rich destination.

View the case study: Newcastle Gateshead Initiative, Outstanding In-House PR Team.pdf

Silver

• Tyne & Wear Fire & Rescue Service, Corporate Communications Team

Finalist

• Darlington Borough Council, Communications Unit

• Tyne & Wear Museums, Tyne & Wear Archives and Museums

 

Outstanding Public Relations Consultancy

Gold

• Communications, ''Growing the O''

Established in 2005, O Communications has grown rapidly, to become one of the region’s most highly respected and creative PR agencies. O’s client base is a representation of business throughout the North-East. They work hard at talent development; their culture of innovation; and enjoyment of work. Objectives for the year ahead include growth of national client wins; working further in the public sector; and continued staff growth.

Case study not available.

Silver

• Gardiner Richardson, Walking the Walk

Finalist

• Cool Blue Brand Communications, We Are Cool Blue