CIPR Presidents Grand Prix 2009 Results 

 

Corporate and Business Communications

 

• Approach PR, Yorkshire Biz Awards, Triumph Over Adversity

With a very limited budget, this campaign demonstrates how cost effective PR can be. The results are outstanding for an inherently un-newsworthy topic. Approach PR used some great creative techniques to grab headlines and generate interest. The use of online media was also very effective. The fact that interest in the next awards is up is a very positive sign – all thanks to this excellent campaign. Approach PR has achieved a great deal from very little to work with.

 View the case study: Not available

Not-for-Profit

• Artisan PR, The Flight Fantastic

This entry superbly uses creative and compelling photography to add life and interest to two new museum attractions. This campaign grabbed attention and sparked increased visitor numbers and represented tremendous return on investment for the client. Eye catching, colourful and exciting, this campaign stood out from the crowd and ensures the museum took flight!

View the case study: Artisan PR

Internal Communications

 

• Southern Water Services, BAS The Frog

This entry worked hard and imaginatively across a number of tactics and featured a fun, vibrant central character – Bas the Frog. With good use of training, with innovative us of access to information – including text messaging – and plenty of eye-catching branded material, this campaign delivered results across the board. Very impressive green savings have been delivered by Bas the Blue Frog and the campaign is a deserving winner.

View the case study: Southern Water Services

Crisis Communications

 

• E.ON UK, Communicating during climate camp protests at Kingsnorth, Kent

Both the judges were very impressed with the comprehensive and thoughtful approach of this campaign. Even though it was a in response to a crisis situation, the E.ON UK corporate press office didn’t simply react and then rest of its laurels; it ensured that they exercised control over the situation, and the events which followed. It was such a success in fact that E.ON UK has rolled the same communications platform out to other locations, which has helped to keep the climate change debate at the forefront.

View the case study: E.ON UK

Measurement and Evaluation

 

• VisitScotland, Measuring Success To Shape The Future

This was an entry with measurement at its heart.  The VisitScotland team wanted to look far afield and to evaluate and accurately track which initiatives generated most media interest particularly among European media. Using the information gathered the team is now able to pinpoint the best return on investment for different activities and also to deliver much clearer Board Room reports. These in turn aid future planning and become a valuable source of ammunition to achieve additional funding grants. A great example of how good measurement and evaluation can grow the influence of PR at the Board Room table.

View the case study: VisitScotland 

 

Community Relations

 

• Smarts, 'At the Interface' Suffolk & Lenadoon Interface Group

This entry ticked all the boxes when it comes to planning and delivering a successful community relations campaign. Add to the mix the historical sectarian issues, and it is clear that Smarts has truly taken the brief and created something special. The two communities involved were handled with sensitivity at every touchpoint; Smarts also ensured a highly inclusive approach so that both felt ownership of the campaign. The results impressed the judges, particularly the 190 young people from interface areas who too part in the Play for Peace soccer event.

 View the case study: Smarts

Public Affairs

 

• Manchester Airports Group, Campaign against the introduction of Aviation Duty

The Manchester Airport Public Affairs team had the daunting task of having to persuade the government to reconsider proposals on introducing aviation duty. This would have had potentially devastating consequences on the airport. After setting a clear strategy, the first step was to commission an independent economic analysis to support its arguments. The judges felt the team showed excellent creativity and breadth of initiative to apply political pressure. Outside the Commons, they worked with non-traditional partners such as trade unions and Liverpool airport. He result? The Government The campaign succeeded in persuading the government to reconsider.

View the case study: Manchester Airports Group

Public Sector

 

• Finn Communications, Cough Cough Campaign

Doncaster has one of the highest rates of lung cancer in the UK, and Finn Communications was brought in to highlight early detection – to help improve life expectancy. The campaign centred on a message that those who had a cough for more than three weeks should visit the doctor for a chest xray. With a comprehensive range of communications channels, and embracing community engagement as well as highlighting survivor spokespeople, the results were fantastic, with a main KPI – increasing chest xrays – up 80%. It was also calculated that 8 lives were saved thanks to the campaign’s effectiveness to change behaviour.

View the case study: Finn Communications

Best campaign £10k and under

 

• Pam Lloyd PR, Save our cauliflower!

Pam Lloyd PR was tasked with the challenge – and limited budget – to encourage more people to buy cauliflower. With a clear call to action – Save the cauliflower, support British farmers – the story broke in the Times and was quickly followed by very extensive national print and broadcast coverage, including a feature on the BBC’s One Show. The judges liked that Pam Lloyd PR leveraged this interest with a follow-up the next week, to maintain the momentum. The story clearly captured the imagination of the media and Pam Lloyd PR’s client got outstanding value for money.

View the case study: Pam Lloyd

 

Consumer Relations

 

• Dangling Carrot PR, Duo: The Boot Gurus

The judges thoroughly liked this entry as it demonstrated exceptional client knowledge, enthusiasm, imagination and a very wide range of fresh and interesting tactics. Dangling Carrot certainly achieved excellent results (including the first time in Grazia, Marie Claire and Harpers Bazaar) and, thanks to that, helped to add a further year’s success to the client’s relationship.

View the case study: Dangling Carrot PR

 

Best Use of Media Relations

 

• Spinoza Kennedy Vesey Communications PR, Blackpool - J'aime La Tour

A fun campaign with a viral film at its heart that was first used with traditional media and then extended socially.  This campaign also reacted well to changing circumstances and changed some timing to take advantage of developments on the BBC’s Apprentice programme. Light-hearted in style, the campaign’s approach built on the seaside fun element of Blackpool while steering clear of the saucy postcard style. A great example of how to use humour to deliver a message, and how to use a message to deliver results.

View the case study: Spinoza Kennedy Vesey Communications PR

Integrated Communications

 

• FBA, Rachel's Organic 25th Anniversary

The judges felt this was a very strong and fully integrated campaign which stood out in this very competitive category. FBA should be applauded for achieving the goals set during its client’s 25th anniversary, while imultaneously promoting its sponsorship of the RHS Hampton Court Palace Flower Show. The ambitious and tightly integrated campaign was a huge success and one that the judges loved.

View the case study: FBA

Corporate Responsibility

 

• Yorkshire Water, One Million Green Fingers

Launched in 2007 by celebrity chef James Martin, this initiative mobilises Yorkshire Water volunteers to create 350 sustainable school gardens (and 1,000,000 green fingers) by 2010. From the launch to the creative implementation, the judges felt this campaign had all the hallmarks of a truly excellent corporate responsibility programme. The evaluation of the results is also exceptional, but as the entry states, the real results are the “smiles on the children’s faces”.

View the case study: Yorkshire Water

Best Use of Social Media

 

• Wolfstar, Global Launch of Sony Ericsson Xperia X1

Social media writers and bloggers were not an afterthought tagged on to the end of this impressive global launch.  They were targeted right from the start alongside mainstream and high profile media.  Key bloggers were invited to the global product launch in Lund and got to “rub shoulders with the New York Times”. Wolfstar and Sony E showed that the valued the opinions and contributions of the blogging community and recognised the influence that these writers have with the target audience.  An impressive campaign.

View the case study: Wolfstar

 

Best Use of Photography or Design

 

• Bright Consultancy, Living al Fresco

Bright responded to challenge of launching a range of outdoor summer barbecues products at the height of winter thru great location choices and absolutely stunning product photography. The images leap of the page and demand attention and all of the scenes are both beautifully lit and imaginatively arranged.  The images represent perfectly how well chosen photography can capture a mood and drive targeted coverage in key publications.

View the case study: Bright Consultancy

 

Best Newspaper or Magazine

 

• Business Link East, The Know

The Know, the bi-annual customer magazine, exists to help the region’s SMEs sustain, develop and grow their businesses. It needs to provide fresh content, with a relatively long “shelf life”, presented in a high-quality, informative publication which builds the Business Link brand’s reputation. The judges felt all these goals were met, and in some cases, surpassed. The overall feel of the magazine was clean and fresh, and the topical and interesting articles sat amongst just enough white space to ensure readers were not overwhelmed by the design. A job well done.

View the case study: Business Link East

 

Best Publication

 

• VisitScotland, Real Scotland - The Locals' Guide

A very well produced pocket-sized guide to Scotland as enjoyed by “the locals.”  Packed full of visitor information and presented in a style that is easy to digest, the guide ticked all the boxes and would be a valuable source of information both before and during a holiday trip. With clear objectives and good measurement of results achieved this guide is a well deserving winner.

View the case study: VisitScotland

 

Best Leaflet

 

• Proteus Public Relations, Plastic fantastic milk bottles

Proteus PR has taken what is a dry topic – the switch from cartons to plastic milk bottles – and has created a fun and eye-catching leaflet which is aimed at educating schoolchildren. The cartoon character of Luci the Cow is the perfect instrument to explain how milk bottles are recycled and why it is important to do so, in appropriate language for the target audience. The leaflet design itself is clean and has made excellent use of the white space.

View the case study: Proteus Public Relations

 

Best Website or Microsite

 

• Belfast Zoo, Belfast Zoological Gardens Website

The judges very much liked this website and the fun and interactive nature of the pages. The likable and cute cartoon characters who populate the pages are a welcome addition and the Kids’ Zone was particularly attractive and fun. Each page was full of information, displayed in a clear way without the design or page layout interfering with the experience. Great work.

View the case study: Belfast Zoo

 

Best Event

 

• Brazen PR, Monopoly - UK National Championships

This event, carried out by Brazen for its client Hasbro, saw the consultancy work to find a UK Monopoly champion to represent the UK in the US World Championships.  The very comprehensive and detailed strategy drove the implementation of a series of regional championships first being held and then a national championship event held at the Mayfair Hotel (with a nod to the board game’s iconography). The targeting of audiences was clear and well-defined. The results were also excellent. All round a fantastic entry.

View the case study: Brazen PR

 

Outstanding Small Consultancy

 

• Brouha Marketing, Creating a Brouha

In this very competitive category, the judges were very impressed with everything in Brouha’s entry. From the robust business objectives and outstanding achievements to the excellent campaign examples, the texture and culture of Brouha Marketing came across loud and clear. This consultancy is an asset to the profession and one the judges are sure will continue to grow from strength to strength.

View the case study: Brouha Marketing

 

Outstanding In-House Public Relations Team

 

• VisitScotland, Homecoming Scotland 2009 PR Team

A high profile campaign that delivers high profile coverage. The Homecoming campaign was long-running, multi-national, multi-faceted, and fully integrated across a range of media – including Banknotes. Delivered against constant media and government attention the Homecoming campaign stood up to the test of public and professional scrutiny and promoted a positive image of Scotland both at home and overseas.

View the case study: Not available

 

Outstanding Public Relations Consultancy

 

• Golley Slater, Golley Slater Team Wales

The judges were in total agreement that Golley Slater Team Wales was the hands down winner of this tightly fought category. The wonderfully written entry helped the judges get a true measure of the consultancy - from the business objectives to the team dynamics. The success of the consultancy was no surprise either, and the judges congratulate them on an excellent job.

View the case study: Golley Slater Wales