Scotland PRide Awards 2009 Results
Corporate and Business Communications
Gold
- Scottish Government, Eat More Fish
This was a well executed campaign with a serious objective, achieved in a fun way, and winning direct involvement across a range of audiences. The team was able to show a real change in behaviour through an increase in fish sales and true engagement with both business organisations and the consumer.
Impressive results were clearly demonstrated across online and print media, and with attendance at and involvement with events.
To view the case study click on the link below
Scottish Government and Seafood Scotland_cat 1.pdf
Silver
- Weber Shandwick Ltd, Promotion of Chez Roux, Rocpool Reserve, Inverness
Finalist
- Platform PR Group Limited, From Highland clouds to PR gold: Launching Alchemy Plus's Inverness Computing Centre
- Scottish Enterprise, Scottish Enterprise: A Model of Public Sector Reform
Not-for-Profit
Gold
- Artisan PR, The Flight Fantastic
In a tight time frame, the diversity, creativity and integration of this campaign the judges felt was a real standout. Using mixed media to generate high levels of coverage, the results speak for themselves. The campaign exceeded its objectives and saw visitor numbers up by some 52% on the previous year.
To view the case study click on the link below
Artisan PR _cat 2.pdf
Silver
- Weber Shandwick Ltd, Launch of Condemned
Finalist
- British Heart Foundation, YOOBOT - Food 4 Thought 2008
- Northern Constabulary, Safeness - Festival safety campaign
- The BIG Partnership, MHFS 10k for Men - Every Step Counts
- Tricker PR, The big green challenge
Internal Communications
Gold
- Falkirk Council, Carbon Crusader
This was a standout campaign that achieved very clear results. To achieve real change in behaviour and not just attitude in such a short space of time is fantastic. The use of individual Champions, specific examples of innovations made by individuals, and creative campaign tools, showed a real commitment from the Council. An inspired campaign that central government departments would be wise to learn from!
To view the case study click on the link below
Falkirk Council_cat 3.pdf
Silver
Finalist
- Business Stream, Driving engagement: Putting our employees behind the wheel
- VisitScotland, One Team Talking Together
Crisis Communications
Gold
- NHS Lothian, Asking for trouble
The judges were impressed by the detailed and proactive work that went into managing this crisis. The noted how the plan used a variety of tools and brought them together in order to regain control of an issue that was high on the media watch list. An effective level of messaging, combined with confident media relations and integrated internal communications, put the focus on what was being done to regain control of the issue. The success of the strategy could be seen in the numbers of staff that sought support for their concerns while receiving guidance.
Silver
- Grampian Police, Operation Crimond
Finalist
- Production Services Network, Brightest Prospects
Measurement and Evaluation
Gold
- VisitScotland, Measuring Success To Shape The Future
This Europe-wide research programme provided valuable intelligence to enable VisitScotland to shatter stereotypes and promote, in a co-ordinated way, the key brand messaging. VisitScotland has used measurement and evaluation to re-emphasise its messaging and promote its contemporary core brands, particularly in Spain.
To view the case study click on the link below
VISITSCOTLAND_cat 5.pdf
Silver
- Platform PR Group Limited, From Highland clouds to PR gold: Launching Alchemy Plus's Inverness computing centre
Community Relations
Gold
- Grampian Police, Operation Lochnagar
This is a fantastic, high profile campaign with a strong community ethos, tackling drug dealing that blights communities. The judges were impressed by the high impact media relations, backed up by a solid visual presence to reassure and engage people, tackle crime at its roots and bring the community along with them. An exceptional piece of community relations, with very positive results.
To view the case study click on the link below
Grampian Police_cat 6.pdf
Silver
- Consolidated Communications, Cracking Down on Fire Starters
Finalist
- Falkirk Council, Green Dog Walker
- Falkirk Council, The MOD's Coming Home
Public Sector
Gold
- Consolidated Communications, Human Papilloma Virus (HPV) Immunisation
This was a very impressive, well planned and comprehensive campaign.
It made good use of research across a range of communications channels, and the increase in the take up of the vaccine says it all.
Silver
- Scottish Government, Eat More Fish
Finalist
- Pagoda Public Relations Ltd, European Parliamentary Elections 2009 Campaign
- Scottish Enterprise, Scottish Enterprise: A Model of Public Sector Reform
Best campaign £10k and under
Gold
- Stripe Communications, Shelter 'Hometime Scotland' Campaign
This was an incredibly competitive category but Stripes’ campaign stood out as an exceptional piece of truly focused, effective PR. Using prime youth channels, ‘’key market’’ celebrity endorsement and the right blend of partnerships, the result was a high profile campaign that has made an impact in the halls of power and, quite deservedly, is being considered for national roll out.
To view the case study click on the link below
Stripe Communications_Cat 9.pdf
Silver
- Platform PR Group Limited, Bake Off: The search for Britain's perfect scone
Finalist
- 3x1 Public Relations, BUPA Great Edinburgh Run - 10k for £10k
- Budge PR, PR for Prize Pies Propels Sales at James Allan Bakers
- Holyrood Partnership, PR Success - Off To A Tee
- Weber Shandwick Ltd, 'Inspiration!'
Consumer Relations
Gold
- The BIG Partnership, The Black Grouse and The Famous Grouse - A Breed Apart!
This was an excellent all-round campaign that hit a number of very strong targets. It was very imaginative and used a wide variety of tools, from media through to direct consumer activity. The link to the charity worked well for both parties – great PR for Grouse and a decent donation for the RSPB.
To view the case study click on the link below
The BIG Partnership and The Famous Grouse_cat 10.pdf
Silver
- VisitScotland, Real Scotland - The Locals' Guide
Finalist
- Beattie Communications, Beattie Communications Scottish Campaign for Warburtons National Bread Week 2009
- Matthews Marketing, Forth's Timeline
- Weber Shandwick Ltd, Scotland's Canals - Yours to enjoy
- Whyte & Mackay, Goodness Nose
Best Use of Media Relations
Gold
- Scottish Power, Switch-on at Whitelee Windfarm
In a very competitive category, the small team at Scottish Power have shown an ability to get into the minds of the media and deliver a remarkable programme of activity and excellence in PR planning. The results were exceptional, with huge national profile, which reinforced their brand and corporate reputation and achieved their campaign objectives.
To view the case study click on the link below
ScottishPower_cat 11.pdf
Silver
- The BIG Partnership, ''Think Pink'' - Greaves Sports
Finalist
- Consolidated Communications, Join our Celebrations - The Homecoming Scottish Cup
- Indigo, Budgeting To Save The Scottish Construction Industry
- Royal Navy, Recognising Royal Navy Aviation in Scotland
- Weber Shandwick Ltd, Has Anyone seen Granddad's Telly
Integrated Communications
Gold
- Stripe Communications, Taste of Edinburgh - Continuing to Whet the Appetite
A very professional stand-out integrated campaign. Whether it was the ambient media or direct mail, there was a consistent delivery of brand and message. The judges particularly admired the results achieved against ambitious targets. To keep this year-on-year event fresh required a diverse array of tactics and bore all the ingredients of a rightly deserved award!
To view the case study click on the link below
Stripe Communications_cat 12.pdf
Silver
- Scottish Enterprise, Now's the time to ask
Finalist
- DADA, River Clyde Homes "Up Close"
- Matthews Marketing, Forth's Timeline
- South Lanarkshire Council, International Children's Games
- VisitScotland, Homecoming Scotland Part One
Corporate Responsibility
Gold
- RMJM Ltd, Architecture for Everyone
A quite stunning corporate social responsibility programme which gives RMJM complete ownership of the issue, giving them terrific standout and leadership in the field. The campaign is assured of longevity and establishes RMJM at the cutting edge for some time to come.
To view the case study click on the link below
RMJM_cat 13.pdf
Silver
- Beattie Communications and Scottish Borders Council, Scottish Borders Schools Eco-Challenge
Best Use of Social Media
Gold
- VisitScotland, VisitScotland Best Live Act
A very creative social media campaign that succeeded in reaching out and promoting Scotland as a location for great live music. Its use of social media and online communications stood head and shoulders above the competition. Using social networking sites such as Bebo, Facebook and Twitter reinforced its online presence and generated debate on who should win the “Tartan Chef Award”! Traditional media partnership and industry endorsement added to this well thought out project.
To view the case study click on the link below
VisitScotland_cat 14.pdf
Silver
- Matthews Marketing, Forth's Timeline
Finalist
- City of Edinburgh Council, Chemical Romance
- Tricker PR, The big green challenge
Best Use of Photography or Design
Gold
- Falkirk Council, The MOD's Coming Home
The judges were particularly impressed by the flexibility of the branding. It was used across 100 different items of marketing and promotional material, including biscuits and beer bottles. The flexibility also helped garner the enthusiasm of businesses and engaged the local community. A worthy award winner that demonstrated excellent creativity and design
Silver
- Tricker PR, Ice Cream Snowman
Finalist
- Budge PR, Two Clydes to Every Story
Best Newspaper or Magazine
Gold
- South Lanarkshire Council, South Lanarkshire View
The judges particularly liked the South Lanarkshire View’s approach to communicating local issues involving the Council in an easily accessible and interesting format, without being overtly a “corporate” communication tool. The South Lanarkshire View has the feel of a local newspaper and the council should be commended for negotiating cost-effective distribution deals with three local newspaper groups, while also delivering outstanding cost-per-reader figures.
To view the case study click on the link below
South Lanarkshire Council_cat 16.pdf
Silver
- Indigo, Tempo with Pagan Osborne and Oneworld
Finalist
- NHS Ayrshire & Arran, Dialogue
- NHS Ayrshire & Arran, Healthwise
Best Publication
Gold
- VisitScotland, Real Scotland - The Locals' Guide
An ingenious little pocket guide promoting ‘Real Scotland’, with a clear focus on the target audience and what would interest them. The Locals’ ‘insider’ approach was a hit with the judges and they were also impressed with the attention given to evaluating the impact of the publication. An excellent entry and a well deserved Gold for VisitScotland.
To view the case study click on the link below
VisitScotland_cat 17.pdf
Silver
- RR Donnelley, Culture Delivers
Finalist
- RR Donnelley, Towards a mentally flourishing Scotland
Best Leaflet
Gold
- NHS Lothian, Storing up trouble
This small and quirky fold-out leaflet was both informative and eye-catching. More importantly it met the set objectives, which were to ensure every one of the 28,000 NHS Lothian staff knew about the data policy and understood the seriousness of breaching it. The size and format of the leaflet made it stand out in this category and delivered the messages perfectly.
Silver
- South Lanarkshire Council, Environmental Information
Finalist
- Matthews Marketing, Forth's Timeline
Best Website or Microsite
Gold
- General Teaching Council for Scotland, Probationer Teacher Scotland
This was a website that provided opportunities for probationer teachers to get plenty of essential information, both from experts and from each other. The judges were impressed with the number of pieces written by teachers and probationary teachers and the use of video blogs. Being a probationer must be a stressful time and this website answers questions simply and clearly.
To view the case study, click on the link below
General Teaching Council for Scotland_cat19.pdf
Silver
- RR Donnelley, RRD Creative - rrdcreative.com
Finalist
- NHS Lothian, Influenza A H1N1 Microsite
Best Event
Gold
- South Lanarkshire Council, "Save" Print and Design Open Days
The judges were deeply impressed by the quality of the award. The entrant thought very carefully about how the events could be used to achieve the objectives. Very clear eyed thinking on the aim of the event translated to outstanding results. The judges didn’t underestimate the challenge the council had in bringing print and design services in-house, but the team rose to the challenge and didn’t disappoint.
To view the case study click on the link below
South Lanarkshire Council_cat 20.pdf
Silver
- VisitScotland, Launch of Homecoming Scotland 2009
Finalist
- Elaine Howie Public Relations, Magners Scottish Golf Club Championship
Outstanding Young Communicator
Gold
- Firefly Communications Ltd, Anna Edmond – Variety is the spice of life
Anna Edmond is a truly outstanding PR professional. She has fast-tracked her way to becoming a very competent account director at Firefly Communications since entering the profession six years ago. The judges were impressed with the natural leadership she demonstrates and the thoughtful initiatives she has introduced for developing her team. She enthuses and motivates her clients and colleagues alike. Anna clearly understands the bigger picture and can confidentially articulate the importance of PR – especially through challenging times. She is committed to delivering effective results for clients and her campaigns show excellent strategic thinking while being extremely creative. She is a great ambassador for the PR profession and is most certainly a future leader.
To view the case study click on the link below
Anna Edmond_cat 21.pdf
Finalist
- Aura PR (Scotland) Ltd, Laura M. Campbell
- Scottish Government, Carolyn Rae
Outstanding Small Consultancy
Gold
Wave may be a small consultancy, but their business model has allowed them to be managed effectively. The simplicity of their key objectives clearly helps: to offer the highest quality advice and services; to ensure new business growth is controlled and managed; and to maintain a client list of which any large consultancy would be proud. What makes Wave so special? They always try to offer the right advice, even if it’s not what the client wants to hear.
Silver
- Axis Media Group, AXIS Media Group
Finalist
- Cloudline PR, Cloudline PR - Finding the Silver Lining
- Matthews Marketing, Matthews Marketing Limited
Outstanding In-House Public Relations Team
Gold
- VisitScotland, Homecoming Scotland 2009 PR Team
Burns Night, 25 January, marked the official start of Homecoming Scotland 2009, one of the biggest tourism drives ever to be launched in Scotland. The related launch week-end was critical to VisitScotland, Event Scotland and the Scottish Government, whose PR teams were working together on the project. Among their objectives: To engage with the Scottish public; develop a sense of pride and ownership; and to engage, motivate and support national and local government.
Silver
- Amey, Amey In-House Public Relations Team
Finalist
- National Theatre of Scotland, National Theatre of Scotland Press Office
Outstanding Public Relations Consultancy
Gold
- Stripe Communications, Stripe Communications
Stripe’s personality jumped off the pages of the entry. The consultancy says it best when it contends that its people are at the heart of everything it does – and this dedication to its employees came across loud and clear to the judges. Of course, this passion is not reserved for the internal team. The clients are also benefits of it too, and keeping service levels very high is something everyone at Stripe is utterly committed to doing. A fantastic job.
Silver
- Weber Shandwick Ltd, Weber Shandwick Scotland
Scottish Public Sector Team of the Year
Gold
- Falkirk Council, Communications Crusaders
Falkirk Council employs 7,000 staff, delivering essential services, including education, social work and housing, to the area’s 14,900 residents. It follows that clear-cut objectives must be in place: Position the Council as an ambitious organisation with vision and leadership; Deliver key messages about the Council and its services; Increase accountability by seeking the public’s views. A thoroughly deserved Gold award. Well done Falkirk.
Silver
- Scottish Enterprise, Team Enterprise: Operation Revival
Finalist
- NHS Lothian, Proud and Positive