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CIPR PRide Awards 2009 Thames & Chiltern Results

Corporate and Business Communications

Gold

  • 3 Monkeys Communications, Hangover Driving

    This campaign ticked all the boxes.  It built awareness of an issue, while generating sales for RSA and enhancing their reputation through corporate social responsibility. The judges felt all of this was done in a very creative way and the idea of a fake office party to demonstrate ‘hangover driving’ first hand to journalists was inspiring.  A worthy gold winner.

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Silver

  • 3 Monkeys Communications, Making Waves

Finalist

  • CC Group, Freedom to Communicate - Launching the Mobile Broadband Service
    Cirkle PR, Walkers Do Us A Flavour

Not-for-Profit

Gold

  • Mistral Group, My Dog's A Blood Donor
    This was a low-budget campaign, which successfully achieved its awareness grab. The campaign reached most of its wide variety of audience by hard work in a relatively short time frame. The campaign had to communicate an unusual topic with both a technical and a consumer aspect. Mistral also did an excellent job in explaining the campaign.

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Internal Communications

Gold

  • Butterfield Morris Bushell, Inside DLR

    DLR sought to develop an internal communications programme to increase the exchange of knowledge between departments, improving productivity and ensuring timely delivery of projects. A superbly executed integrated communications strategy. Highly innovative and creative on a number of levels, the programme delivered a successful effective cost affective communications strategy. An excellent campaign, very well done. A deserved winner of the gold award.

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Silver

  • University of Bedfordshire, in.beds.ac.uk

Finalist

  • Aylesbury Vale District Council, AVDC Podcasts

Measurement and Evaluation

Gold

  • Media Measurement, Sense and Measurability

    When the charity, Sense, had to design its next campaign for the entrants to the London Marathon it was faced with numerous options for communications tactics.  The strength of Media Measurement’s work is that Sense is supplied with highly relevant information which guides the campaign into the most-effective direction. Media Measurement has achieved the ‘Holy Grail’ of PR evaluation - namely contributing to strategy creation. Budgeting for careful evaluation has given immense help to the campaign.

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Silver

  • Media Measurement, The RCP Tackles a Drink Problem

Finalist

  • Aylesbury Vale District Council, Development of AVDC Intranet site Mavis

Community Relations

Gold

  • Broglio, Building Belief in the Malling School

    The client was a school which was locked into a vicious cycle of a downward reputation and declining enrolment. A communications campaign was urgently needed. Broglio did an impressive job of rallying all the school audience to support a new identity for the school.  A number or imaginative tactics were employed. The result was a successful rebranding of the school to the benefit of the school and the community.

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Public Sector

Gold

  • Oxfordshire County Council, 'It Could Be You': Oxfordshire Domestic Abuse Campaign

    Wow! An impressive example of an all-round integrated PR campaign to raise awareness of a serious issue, which has been communicated in a well thought through way. At a cost of just 8 pence per household, the results of this campaign provided outstanding value for money.  ‘It could be you’ is also an excellent example of how partnership working can generate better PR results. Oxfordshire County Council should be very proud of its in-house PR team.

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Silver

  • BOTTLE PR, MIPIM 09 International Property Show

Finalist

  • 3 Monkeys Communications, Making Waves
  • BOTTLE PR, Learning & Skills Council Apprenticeship Week 2009

Best campaign £10k and under

Gold

  • The JJ Group, Noisy Parkers

    JJ’s campaign to establish Parkers as Britain’s leading car buyers advice site was a highly focused, carefully thought through and industry relevant campaign. In achieving the initial campaign objectives and considerable media coverage, JJ has laid the foundations to a highly effective communications strategy for the client, with genuine and lasting potential.

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Silver

  • Primal Public Relations, Stabilo Christmas Campaign 2008

Finalist

  • Cirkle PR, Pink Lady Apples Kiss It Better
    Six Degrees, NVIDIA - Where the heart is

Consumer Relations

Gold

  • BOTTLE PR, A Smarter Energy Company - The Launch Of First Utility

    Bottle PR was tasked with supporting the launch of a new energy supplier in the UK with the aim of challenging the dominance of the ‘big six’ energy suppliers. Bottle’s approach was to maximise the USP of the client. Close working with their client was highly visible, from establishing the campaign objectives and key messages, to supporting them through a public affairs challenge which was not budgeted for. The results were significant across media coverage in national, high profile media and trade press. A clear approach which clearly succeeded.

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Silver

  • Cirkle PR, Credibly reaching consumers during the swine flu outbreak

Finalist

  • Escapade PR, The Launch of National Hot Chocolate Week

Best Use of Media Relations

Gold

  • 3 Monkeys Communications, Hangover Driving

    3 Monkeys really hit the target with their campaign for commercial motor insurance company RSA, which highlighted the effects of driving while hung over from the night before. Carefully researched and executed, it was also timed to perfection in the immediate pre-Christmas period. A memorable campaign with great results.

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Silver

  • University of Hertfordshire, The University of Hertfordshire's Health and Human Sciences Research Institute Showcase

Finalist

  • BOTTLE PR, A smarter energy company: The launch of first: utility
  • BOTTLE PR, Poundland's Corporate Results
  • Cirkle PR, Schwartz Flavour Forecast 2009
  • The JJ Group, Noisy Parkers

Integrated Communications

Gold

  • Cirkle PR, Montagne Jeunesse: Official Pampering Partner to Hairspray the Musical

    In this campaign, Cirkle showed amazing creativity in securing a great ‘contra-deal’ with a partner ‘Hairspray the Musical’. This was as a result of research which showed West End musicals were of interest to the product’s target audience. This relationship really produced fantastic results for Cirkle’s client, Montagne Jeunesse, especially when considering the budget for the campaign was less than £10k. Inspired!!

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Silver

  • 3 Monkeys Communications, Making Waves

Finalist

  • Proteus Public Relations, 65% Plus
  • The JJ Group, All Routes Lead To The Biggest Bike Show In London

Best Use of Social Media

Gold

  • Institution of Engineering & Technology, Cogitate
    The Institute wanted to raise its profile, increase membership and drive traffic to their online presence across the global science, engineering and technology communities. They used an original, engaging physics viral game called ‘Cogitate’ as the hub to launch their social media strategy. An interesting use of partnership and social media tools helped them to not only achieve their online objectives but also generate significant media coverage.

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Silver

  • Primal Public Relations, Brand Union

Best Use of Photography or Design

Gold

  • Aylesbury Vale District Council, Eye Opening Aylesbury Campaign

    A visually striking component of a place marketing campaign. Great to see an in-house team within a Council producing a quality result on a shoestring budget. Measurement and evaluation featured highly within the submission, which the judges felt added to the entry’s credibility. Some more of the evaluation results are due in the next few months and we’re anticipating these will be very positive for Aylesbury.

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Best Newspaper or Magazine

Gold

  • University of Bedfordshire, Life Magazine

    Life Newspaper is the primary communication channel for staff and students at the University of Bedfordshire. The newspaper delivered stimulating and engaging new stories, insights, features, feedback and readers views, helping to inform and engage its audiences and generate a unified sense of community among the university’s multiple sites and diverse population. A very well executed publication, very well done.

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Silver

  • Milton Keynes Hospital NHS Foundation Trust, Hospital News

Finalist

  • Hertsmere Borough Council, Hertshere

Best Publication

Gold

  • Butterfield Morris Bushell, A Brief History of the Docklands - A Station by Station Guide

    This is an excellent publication which quickly gives a fascinating overview of East London history with the DLR stations as the theme which holds its stories together. This is a wonderful mixture of history, economics and pop culture. The design is clear but arresting.  As an example of corporate communication, this is a model publication. It is genuinely interesting and it also gives a very favourable branding message about the client.

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Silver

  • Primal Public Relations, Flexifoil Brand Vision Book

Finalist

  • CfBT Education Trust, Annual Report and Accounts 2008
  • Chartered Institute of Building, Building Visionaries & Building Modern China
  • Mistral Group, Schools Children's Pack On Wind Energy
  • Oxford Brookes University, Oxford Brookes University: Undergraduate Prospectus 2010

Best Leaflet

Gold

  • Proteus Public Relations, Plastic fantastic milk bottles

    This was a well designed leaflet which clearly explained its objectives to its audience. Great use of colour and imagery, including the creation of a character to bring the subject to life for the children who read the leaflet. It was also great to see clear sign posting to the dedicated website which was created for the campaign.

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Best Website or Microsite

Gold

  • Aylesbury Vale District Council, Mavis - AVDC Intranet

    This entry is a very worthy winner of Gold. It’s great to see an in-house local authority team recognising the value and power of both internal communications and having a great intranet. The judges particularly liked the staff photographs on the intranet banner and the ability for every member of staff to personalise their homepage screen. The campaign showed excellent research, evaluation and measurement. Impressive too that this generated a saving to the council of £30k per year.

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Silver

  • Oxford Brookes University, The Brookes Experience

Finalist

  • Loud Group, The Deaf Blog - Making a Loud Noise For The Deaf Community

Best Event

Gold

  • Primal Public Relations, Ikea-ology for Southampton

    Primal PR created a total event management strategy at the launch of IKEA’s Southampton store that provides a casebook approach.  Each strand of the launch programme was individually creative and supported by a comprehensive communications mix of activities. The carefully evaluated results were stunning and it’s no wonder the client is delighted.

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Silver

  • Cirkle PR, Remington's Booty-licious Press Launch

Finalist

  • Oxford Brookes University, Oxford Brookes: Changing People and Places
  • Proteus Public Relations, Waste Industry Open Day
  • Tudor Reilly, Roche-Nature Medicine Translational Neuroscience Symposium: Autism And Other Developmental Disorders
  • Tudor Reilly, Roche Pharma Management Forum 2009, 26-28 January 2009

Outstanding Young Communicator

Finalist

  • Primal Public Relations, Siobhan Sleet

Outstanding Small Consultancy

Gold

  • Twelve Thirty Eight

    One of the Judges summed it up rather well: Twelve Thirty Eight has hit the big-time in less than two years of trading. Or as one client put it: “They are creative and sensitive to our business needs, and concerned that their suggestions fulfilled our goals. Their integrity and empathy are at all times impeccable. I cannot fault the service”.

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Silver

  • Goode PR, Helping Businesses Buck the Downturn

Outstanding In-House Public Relations Team

Gold

  • Aylesbury Vale District Council

    Aylesbury Vale District Council’s mission is to make Aylesbury Vale the best possible place to live and work. The judges liked the example of the outstanding campaign, MAVIS, which is the Council’s new and very successful intranet site, which was launched in April 2009. MAVIS has shown outstanding results with staff, with 84% ranking it excellent or good, and 88% saying it is easy or very easy to find information on MAVIS – a real achievement.

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Outstanding Public Relations Consultancy

Gold

  • 3 Monkeys Communications, A Wise Approach in the PR Jungle

    To sustain and build their business during challenging times, 3 Monkeys made a significant investment in new offices and, as their reputation has grown, their investment in staff training is equally impressive. The judges warmed to staff incentives, which include a monthly prize of £150 for the person who has gone “above and beyond”. The company’s aim is to continue to deliver award-winning work. 

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Silver

  • Cirkle PR, Cirkle - An All-Round Impressive Agency

Finalist

  • BOTTLE PR, Bottle PR
  • Primal Public Relations, Primal PR

Key Information


The PRide Award dinners took place from October – December 2009

Contact
Email : prideawards@cipr.co.uk
Phone : +44 (0)20 7631 6900  

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