Gold
• Remarkable Group, Concateno - Cleaning the Streets: Driving Drug Free Driving
This strong evidence-based strategy to gain recognition of the drug-driving problem and motivate new legislation involved comprehensive targeting of key influencers and understanding of how to achieve results. Successful co-ordination of public affairs and PR elements generated tangible results in Parliamentary questions, which were effectively publicised. Significant support for legislation was achieved and likely success in creating a new offence delivered. Concateno’s profile was raised, while maintaining the ‘’generic’’ essentials of the campaign. A comprehensive approach for a relatively modest budget.
View the case study: Remarkable Group, Public Affairs.pdf
Silver
• Isle of Wight Council, Who Pays for Care Conference
Public Sector
Gold
• Portsmouth City Teaching Primary Care Trust, Arming Portsmouth against Cervical Cancer
An excellent creative approach recognised that role models are essential in encouraging the uptake of vaccination. Choosing a healthy, active sports team was even better. The strategy was well promoted across the media through events and advice face-to-face. Good use was also made of visible locations for posters. PR provided action plan advice, as well as motivation. Evaluation was also thorough via GP’s on take-up, as well as media exposure.
View the case study: Portsmouth City Teaching PCT, Public Sector.pdf
Silver
• Portsmouth Hospitals NHS Trust, Childbirth Choices
Finalist
• Isle of Wight Council, Over the Limit, Under Arrest
Best campaign £10k and under
Gold
• Watershed PR & Marketing Ltd, Britain's Smelliest Cheese Championship
We were crackers about the ‘smelliest cheese’ campaign! A great PR idea from Watershed that had the whiff of success about it from the start. The team leveraged the concept superbly in print and broadcast media, while integrating the selection of child judges ensured the idea has further momentum. Fantastic results against the budget and a worthy winner.
View the case study:
Watershed PR & Marketing, Best Campaign £10k and Under.pdf
Silver
• McKenna Townsend PR, Subway's Job Creation Announcement
Finalist
• Watershed PR & Marketing Ltd, Hunt for the Undated 20p
Consumer Relations
Gold
• McKenna Townsend PR, The Oracle Spring Fashion Weekend
The agency inspired impressive results through their strategy of driving footfall to the Oracle by invoking the glamour of celebrity, strong media relations and a well-organised event.
The combination ensured that the key messages were delivered clearly and effectively, with demonstrable impact on sales: vital during these recession hit times.
View the case study: McKenna Townsend PR, Consumer Relations.pdf
Silver
• Polymedia Ltd, IKEA Southampton Launch
Finalist
• Isle of Wight Council, 'Just add water' campaign
Best Use of Media Relations
Gold
• Carswell Gould, City College - Shrinking Media Violet to Venus Fly Trap
This is a classic example of how a well-planned and executed media relations campaign can transform the awareness of an organisation and its status. Southampton City College was successful, but nobody knew it. By using experts in PR, the college began to realise that its many activities were of great interest to the community it serves. The programme exploited having a local MP, who was also a Government Minister, to get the Prime Minister involved and was also able to exploit the banking crisis to its advantage. A higher media profile helped involve HRH The Princess Royal and, with awareness and celebrity, the college has also become ‘cool’. Excellent results on a basic budget.
View the case study: Carswell Group, Best Use of Media Relations.pdf
Silver
• Watershed PR & Marketing Ltd, Hunt for the Undated 20P
Finalist
• McKenna Townsend PR, Subway's Job Creation Announcement
• Polymedia Ltd, IKEA Southampton Launch
• Remarkable Group, Cash Converters - Hitting the Headlines
Integrated Communications
Gold
• Isle of Wight Council, Room for One More
The Isle of Wight was successful in taking on a national issue and ‘owning it’ through a very strong theme - ‘Room for one more?’ and using a well integrated programme of activities to communicate the message. The campaign combined the face-to-face effectiveness of a mobile exhibition unit to publicise the message and recruit more ‘rooms’ for fostering with use of various media. Radio, outdoor and the WightLink TV service on the ferries reached a wide audience, while local press and a website were used to develop the story and add to the events attended by one mobile unit. Good tangible results were achieved in terms of rooms, carers and a 30% conversion rate on enquiries.
View the case study: Isle of Wight Council, Integrated Communications.pdf
Silver
• Remarkable Group, Hampshire Cricket - Let the Battle Commence
Finalist
• Footprint Communications Ltd, Green Office Week
• Polymedia Ltd, Sandy Balls Holiday Centre
Best Use of Photography or Design
Gold
• Remarkable Group, Hippowaste - Death of the Skip
Remarkable’s bleak and atmospheric imagery evokes a genuine feeling of loss in a post apocalyptic world. The design transfers effectively across the range of print and online media to set a distinctive and memorable tone to communications, setting the scene for Hippowaste to rise from the charred ashes of the skip.
View the case study: Remarkable Group, Best Use of Photography or Design.pdf
Best Newspaper or Magazine
Gold
• McKenna Townsend PR, Subway Nose of the World!
A well designed ‘spoof’ tabloid newspaper arrived at Subway franchisees, to motivate fundraising participation in Red Nose Day for Comic Relief. The format was excellent in providing impact and interest in a wide variety of activities in true ‘red top’ style. The newspaper achieved 77% store participation and helped Subway achieve its fundraising target of £500,000. It proved a highly cost effective way to communicate with Subway’s 1,300 franchised stores across the UK.
View the case study: McKenna Townsend PR, Best Newspaper or Magazine.pdf
Silver
• Southampton University Hospitals NHS Trust, Connect
Finalist
• Thornhill Plus You NDC, Thornhill Today
Best Publication
Gold
• Polymedia, Sandy Balls - 2009 Brochure
A holiday brochure must be exciting, evocative and enticing. Polymedia achieved all that and more with Sandy Balls 2009 brochure. The publication’s photography is striking, and the text is short and inviting. Prospective holidaymakers will no doubt be impressed by the warm tone, but will also get all the vital information they need in user-friendly maps and charts.
The ‘staycation’ is in vogue this year and the Sandy Balls 2009 brochure is set to take advantage.
View the case study: Polymedia, Best Publication.pdf
Silver
• Remarkable Group, Viridor Credits - Cash for Communities Brochure
Best Website or Microsite
Gold
• Merchant Healthcare Marketing, SHO-me the way to safer sex
The judges felt this site was very easy to navigate and also user friendly. It took a serous subject and made it easy to understand for all age groups and helped to burst some myths. We particularly liked the way it tackled some taboo subjects in a very straight forward and sensitive way.
View the case study: Merchant Healthcare Marketing, Best Website or Microsite.pdf
Silver
• Hampshire PCT, Building a Vibrant new website for a commissioning NHS organisation
Finalist
• Remarkable Group, Viridor - Re-launch of Corporate Website
Best Event
Gold
• Isle of Wight Council, Isle of Wight Walking Festival
Isle of Wight Council has taken an established event of their own creation and continued to innovate and develop it for more than a decade, making it a shining example of best practice. While tapping into the national agenda of improving health and fitness through activity, Isle of Wight has produced an event that appeals to all ages and abilities; showcasing the beauty of the region and delivering tangible results through continually increasing participants.
View the case study: Isle of Wight Council, Best Event.pdf
Silver
• McKenna Townsend PR, Subway Picnic Rocks
Finalist
• Remarkable Group, Navico - Launch of the Lowrance Range Endura GPS System
• Southern Water Services, Achievers' Award
Outstanding Young Communicator
Gold
• Mott MacDonald, Sue Cooper
Sue has quickly embraced her public relations career and set it on a steep trajectory, combining practical skills in a challenging sector with personal development, through her involvement with the wider PR sector. It is clear her attitude and aptitude have set her on the road to success, and that her efforts to-date have contributed to marked successes for her employer.
Worthy of being a winner.
View the case study: Sue Cooper, Outstanding Young Communicator.pdf
Outstanding Small Consultancy
Gold
• Footprint Communications Ltd, Footprint Communications
Footprint made a conscious decision when it started up not to become sector specialists. Managing Director Vanessa Gardner also chose to recruit into specialist roles, rather than go down the traditional hierarchical approach to the consultancy’s structure. This combination has reaped the business many rewards since its inception in 2005, and the company looks set to meet its ambitious business objectives.
View the case study: Footprint Communications, Outstanding Small Consultancy.pdf
Outstanding In-House Public Relations Team
Gold
• The Royal Bournemouth and Christchurch Hospitals NHS Foundat, The Best Things Come in Small Packages
The Communications department at the Royal Bournemouth and Christchurch Hospitals is a small and young team, and yet it has achieved some excellent and significant results. The new post of head of communications, established in 2005, helped to focus the efforts of the team. Staff surveys are undertaken regularly and in 2009 the results showed that 62% felt the internal brief and staff newsletters were an effective method of communication, up from 43% in 2008. An impressive increase, the judges felt. Their mission – to communicate clearly, openly and honestly at all times – serves them well.
View the case study: RBCH, Outstanding In-house PR Team.pdf
Silver
• Hampshire PCT, Simply The Best
Outstanding Public Relations Consultancy
Gold
• McKenna Townsend PR, McKenna Townsend PR - The Relentless Pursuit of Results
The Remarkable success of McKenna Townsend PR was clearly triggered by business objectives. To give you a flavour: RELENTLESS, focused on achieving and maintaining high levels of staff.
PURSUIT, they pursue excellence by responding to client needs. RESULTS, they have a permanent hunger to succeed. Every member of staff attends at least three training sessions a year – and is granted a lie-in on their birthday.
View the case study: McKenna Townsend PR, Outstanding PR Consultancy.pdf
Silver
• Remarkable Group, The Remarkable Group
Finalist
• Watershed PR & Marketing Ltd, Watershed PR