West of England PRide Awards 2009 Results
Corporate and Business Communications
Gold
· Geometry PR, Raising Pasta King's Profile
A clear account of a campaign with objectives which were met. The judges particularly liked the profile built for the MD of Pasta King and the creativity shown by the school meals challenge. The use of awards to promote the company within the trade environment is also commended.
View the case study: Geometry PR, Corporate & Business Communications.pdf
Silver
· Bray Leino PR, The Rise of the Super-Entrepreneur
Finalist
· Brandon Hill Communications, A Marketing Bid for Broadmead
· Deborah Clark & Associates, St Austell Brewery - Brewing PR Success
· JBP Public Relations, Knowaste: The UK's first nappy recycling plant
· Somerset County Council, Providing For Life
Not-for-Profit
Gold
· Deborah Clark & Associates, Switchover to Digital Television in the West Country
A very comprehensive campaign which clearly met objectives. The judges particularly liked the road testing of equipment by journalists and the work with various stakeholders. The tracking standards campaign was seen as particularly valuable. Good achievement of media coverage in key publication for a difficult region to cover.
View the case study: Deborah Clark & Associates, Not-for-Profit.pdf
Internal Communications
Gold
· Magnox North, Don't Gamble With Safety with Oldbury Power Station
This was a simple campaign with a clear message that had to be communicated to people potentially overwhelmed, and therefore bored, with safety messages. The creative use of gambling and the casino, and the teaser of sending out the poker chip in advance, were great ways of re-engaging interest. The objectives were clearly met.
View the case study: Magnox North, Internal Communications.pdf
Silver
· University of Plymouth, Enterprise Mindset & Culture
Finalist
· Gloucester City Council, Driving Gloucester Forward
· Magnox South, Stand up for Safety
· Somerset County Council, Dream Team Challenge
Crisis Communications
Gold
· South West Regional Development Agency, RDA Budget Review
The South West RDA team members faced a complex and challenging brief to protect the reputation of their own organisation. The judges were impressed with the way in which campaign timetable managed to avoid pre-European election purdah, while ensuring key messages reached target audiences. The campaign generated support from key media and from advocates in the business world. An excellent campaign and worthy winner of the Gold Award.
View the case study: South West RDA, Crisis Communications.pdf
Silver
· Deborah Clark & Associates, Cornwall Care "Fish and Chips in a Thong"
Finalist
· Montpellier Marketing Communications Group, Showing we care
Measurement and Evaluation
Gold
· Somerset County Council, Annual Media Survey
This entry demonstrated a firm grasp of measurement and evaluation when applied to a campaign to build a positive reputation with the media. Positive change was generated against each of seven key performance indicators. The in-house team is now using this success to build better relationships in 2009/10. This is clearly a local authority which recognises the importance of first class media relations.
View the case study: Somerset County Council, Measurement & Evaluation.pdf
Community Relations
Gold
· Vivid, Over the Rainbow
The judges really liked this entry. It demonstrated a clear and creative plan to rebuild community pride and engaged a significant percentage of the local community. It is clear that the right people were recruited to the planning team and Vivid was clearly responsible for part of that. This initiative will remain memorable for some time.
View the case study: Vivid, Community Relations.pdf
Silver
· Devon & Cornwall Constabulary, Motiv8
Finalist
· Brandon Hill Communications, Operation Safer Bristol - Day of Action
· Deborah Clark & Associates Limited, Digital UK - Switchover to Digital
Television in the West Country
· Moose Marketing & PR, Gloucester through the Ages
Public Sector
Gold
· South West Regional Development Agency, RDA Budget Review
The judges were impressed by the extensive research, planning and evaluation underpinning the campaign. It ticked every box for a really excellent media campaign. It demonstrated an in-depth understanding of their local media and achieving great results. A great example of well integrated internal and external communications.
View the case study: South West RDA, Public Sector.pdf
Silver
· Vivid, Let's Keep it Local
Finalist
· Somerset County Council, Local Services, Local Communities
Best campaign £10k and under
Gold
· Pam Lloyd PR, Save our cauliflower!
The judges felt the agency delivered a fantastic range of coverage, clearly demonstrating an expert knowledge of the appropriate individuals to approach – and the right approach to take. They were impressed both by the volume of coverage and the range of media. All this generated in support of a vegetable. Judges were also very pleased to see that this great campaign delivered proven results in terms of an impressive uplift in sales. They take their hats off to Pam Lloyd PR, as they all felt they would have found this a particularly challenging brief.
View the case study: Currently unavailable.
Silver
· 10 Yetis, Little Gordon PR Campaign for Caterer.com
Finalist
· Bray Leino PR, Take A Mooment
· Coco Public Relations, Launching Mr Bunbury to the Consumer Press
· Eventageous PR, British Engineering Pioneers Achieve Worldwide Recognition
· South West Regional Development Agency, RDA Budget Review
Consumer Relations
Gold
· Dangling Carrot PR, Duo: The Boot Gurus
This fresh and dynamic campaign is a fantastic example of using the third year with a client as an opportunity to reinvigorate the PR and put a fresh twist on traditional PR tactics. Demonstrating an excellent understanding of the fashion industry and the media’s needs, this campaign was imaginative and targeted to achieve its objectives, utilising celebrity endorsements well. Particular mention should be made of the chocolate stirrers.
View the case study: Dangling Carrot PR, Consumer Relations.pdf
Silver
· Pam Lloyd PR, Tenderstem (R) Broccoli
Finalist
· JBP Public Relations, Building on 10 years of Success
· Montpellier Marketing Communications Group, Grand Designs on selling a house
Best Use of Media Relations
Gold
· Pam Lloyd PR, Save our Cauliflower!
An excellent campaign, which was highly creative and attention grabbing given the perceived mundaneness of an ordinary vegetable. By securing an exclusive with ‘The Times’, it generated widespread media interest and captured the attention of many of the nationals above and beyond Great Britain. An unqualified success, resulting in a 25% increase in sales during the campaign’s duration.
View the case study: Pam Lloyd PR, Best Use of Media Relations.pdf
Silver
· Eventageous PR, British Engineering Pioneers Achieve Worldwide Recognition
Finalist
· Brandon Hill Communications, Operation Safer Bristol - Day of Action
· Bray Leino PR, Take a Mooment
· University Hospitals Bristol NHS Foundation Trust, Media Launch of Bristol
Heart Institute
Integrated Communications
Gold
· Brandon Hill Communications, We Love Broadmead
The judges were impressed by a very well integrated campaign, showing a good use of communications to promote Broadmead shopping centre. Brandon Hill showed creativity in pulling together a strong coherent message, which was well communicated through all channels. This was a fun campaign which used its budget to maximum effect and was a clear winner.
View the case study:
Brandon Hill Communications, Integrated Communications.pdf
Silver
· Vivid, Integuseal
Finalist
· JBP Public Relations, Is Your Business Costing You? Campaign
· Somerset County Council, Vibrant Living
Corporate Responsibility
Gold
· Bray Leino PR, Wateraid & Ecover Partnership Maximisation
Bray Leino was tasked with publicising the ongoing relationship between Ecover and Wateraid – the main focus being on securing online and print coverage. Maintaining momentum is challenging, but a video podcast with Natalie Imbruglia gave online coverage a real boost with excellent results. A more traditional press event ensured print coverage, helped by high profile supporters. The judges liked the various creative elements and spokespeople which ensured key messages were communicated in a cost effective way.
View the case study: Bray Leino PR, Corporate Responsibility.pdf
Silver
· Oldbury Power Station, Environmental Awareness
Finalist
· Montpellier Marketing Communications Group, Green for Growth
· Montpellier Marketing Communications Group, MEARS - Transforming Communities
Best Use of Photography or Design
Gold
· Target Public Relations, Westonbirt Arboretum's Spring Collection 2009
Creative, colourful and absolutely spot-on. The judges were delighted by this entry, which combines all the elements to make it a worthy winner of a gold award. From the actual photography, through to the production of the unique ‘entry summary’, Target has set a new benchmark in excellence. The campaign for Westonbirt Areboretum generated significant media coverage, including in ‘The Sun’. Clearly the excellent photography stems from a true flowering of creative design.
View the case study:
Target Public Relations, Best Use of Photography or Design.pdf
Silver
· Pam Lloyd PR, UK Shallots for professional & passionate cooks
Finalist
· Montpellier Marketing Communications Group, On your bike!
Best Newspaper or Magazine
Gold
· First Great Western, Western Lines
A clear winner. This is an excellent staff newspaper with the right mix of information for staff, newsy stories and features. It is clear to read, well-laid out and well-written, in an accessible and engaging style, with a good use of photographs. It really feels like a newspaper staff would want to read. The judges said it was impossible to fault it.
View the case study: First great Western, Best Newspaper or Magazine.pdf
Silver
· Devon & Cornwall Constabulary, Billboard
Finalist
· Bray Leino PR, Traffic Incident Management
· Knightstone Housing Association, KnightLife
Best Publication
Gold
· South West Regional Development Agency, South West RDA Economics Review
This publication provides a good review of the economic situation facing the region. It contains charts and graphs to aid comprehension, and it is clear and easy to understand. Produced for key individuals, the publication is also a lobbying tool and aids conversations with politicians needing to understand the South West’s needs.
View the case study: South West RDA, Best Publication.pdf
Best Website or Microsite
Gold
· Meningitis Research Foundation, Increasing Understanding of Meningitis
This website effectively combined the three elements of the Foundation with its research, fundraising and symptom-finder sections. Using innovative interactive tools, all messages were clearly communicated. With good navigation and engaging user contributions, judges were impressed with the use of SEO and professional look of the site, distinguishing the Foundation from similar organisations.
View the case study:
Meningitis Research Foundation, Best Website or Microsite.pdf
Silver
· Royal Agricultural College, Royal Agricultural College Website
Finalist
· Montpellier Marketing Communications Group, First past the post
· Montpellier Marketing Comms Group, Guilt-free shopping in the credit crunch
· Somerset County Council, Dream Team Challenge
Best Event
Gold
· Pam Lloyd PR, The Tenderstem Story - Tenderstem Broccoli film event
As the first of its kind in the food industry, this film premier for Tenderstem broccoli attracted an impressive audience of consumer and trade journalists, and retailers. Generating great endorsements from key influencers, the event used attractive brand support and engaging goody bags, as well as celebrity endorsement, to make an impact.
View the case study: Pam Lloyd PR, Best Event.pdf
Silver
· Geometry PR, Grand Factory Opening
Outstanding Young Communicator
Gold
· Teignbridge District Council, Tim Borrett MCIPR
Tim has clearly demonstrated a passion for PR and a determination to carve a successful career, relishing the challenges he faces, while taking on extra responsibilities. He demonstrates a commitment to his personal development, undertaking the challenging CIPR online diploma. This combination of training and achievement is impressive, generating good levels of coverage and the recognition of his peers.
View the case study: Tim Borrett MCIPR, Outstanding Young Communicator.pdf
Finalist
· Deborah Clark & Associates, Ryan Martinez ACIPR
Outstanding Small Consultancy
Gold
· Brouha Marketing, Creating a Brouha
Established in 2007, the founders of Brouha came up with a 3 year plan. Among the business objectives were to balance outside agency objectivity with client flexibility, keeping consistent customer delight and enough profit to re-invest to grow. Goodwill through supporting selected charities and flexible working where possible are important, and customer retention was maintained. The state that ‘Every customer that came to us in 2007, is still with us.’ Quite a golden record.
View the case study: Brouha Marketing, Outstanding Small Consultancy.pdf
Silver
· Pam Lloyd PR
Finalist
· Dangling Carrot PR, Enticing Thought
Outstanding In-House Public Relations Team
Gold
· Meningitis Trust, Small Team, Big Achievement
The Meningitis Trust, the UK’s longest established Meningitis charity, was set up in 1986 in Stroud, Gloucestershire, following an outbreak of meningitis in the area. Earlier this year, the team was re-structured to improve efficiency and ensure a comprehensive public relations service to the charity. The Trust provides professional, emotional, practical and financial support; helping people to rebuild their lives. Among its professional services are home visits, financial grants, family days and professional counselling.
View the case study:
Meningitis Trust, Outstanding In-House Public Relations Team.pdf
Silver
· Magnox North, Oldbury Power Station Communication Team
Finalist
· Somerset County Council Communications Team
Outstanding Public Relations Consultancy
When a consultancy of any size claims that ‘Our clients are more important than our profits’ and ‘Life is more important than work’, potential clients tend to listen. Maybe those business objectives helped Brandon Hill Communications to achieve strong growth during the recession. Quite an achievement to retain all your existing clients during these difficult times. In their own words: “We strive to achieve excellence in all our work. We are constantly looking for fresh, creative approaches.”
View the case study:
Brandon Hill Communications, Outstanding Public Relations Consultancy.pdf
Silver
· Bray Leino PR
Finalist
· Geometry PR