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Yorkshire & Lincolnshire: CIPR PRide Awards 2009 Results
Photos from the Yorkshire & Lincolnshire PRide Awards Dinner will be available at www.flickr.com/photos/pic-biz from midday on Thursday 12 November.
Corporate and Business Communications
Gold
- Approach PR, Yorkshire Biz Awards, Triumph Over Adversity
This was a clearly focused campaign, executed superbly on a small budget, as these Awards are aimed at SME’s who have triumphed over adversity.
With impressive results supported by outstanding creativity, Approach PR intelligently applied all appropriate channels to reach their target audience. A very strong entry.
view the case study: not available
Silver
- MCG PR, Putting insight into sight
Finalists
- Acceleris Marketing Communications, Get Connected - B3 Broadband Project
- iseepr, Championing Smart Card Standards: Driving GlobalPlatform Membership and Deployments
- Northern Lights PR, Bucking the Trend
- Ptarmigan Bell Pottinger, Yorkshire Report - an economic health barometer of the region
Not-for-Profit
Gold
- Cicada Communications, National Insect Week 2008: The Buzz is Back!
“The Buzz” was definitely back with this entry. Cicada created a fun and imaginative campaign targeted at three distinct sectors. To do this they established an impressive list of media partners and celebrity spokespeople, resulting in a highly engaging campaign. Superb coverage at reduced cost, both in traditional and new media channels.
Silver
- HR Media, 31st Westfieldhealth British Transplant Games
Finalists
- Acceleris Marketing Communications, Securing the future of England's social housing
- Sheffield Hallam University, Fusion
Internal Communications
Gold
- Department for Work and Pensions, Information Security Campaign
The judges were particularly impressed with the research and analysis that preceded the communications strategy development in this campaign. Given the high profile nature of the issue at hand, it was imperative to ‘get it right’.
The creative execution clearly engaged and struck a chord with staff. The target audience is vast and so a campaign that achieves an awareness rate of 96% and a 94% attitudinal shift is extremely impressive.
View the case study: DWP, Internal Communications.pdf
Silver
- Northern Rail, Our Internal Communications Strategy
Measurement and Evaluation
Gold
- Realm PR, The DEW Project
This entry demonstrates solid evaluation of the campaign for the DEW project, by Realm PR. The extensive list of tactics clearly came out of careful campaign planning to target the varied list of stakeholders Realm PR had to engage in this very important piece of work.
View the case study: French PR, Measurement and Evaluation.pdf
Community Relations
Gold
- Finn Communications, Yorkshire Bank in the Community
Finn took a concept that could be considered dry at first sight and gave it life and vitality. At a time when banks are considered by many to be the villains of the community, Finn created a series of heart warming and humorous stories that gave the bank a personality and a positive face. Behind the fun and frivolity of the campaign, Finn managed to get across some serious commercial messages, as well as making a genuine connection with the communities the bank serves.
View the case study: Finn Communications, Community Relations.pdf
Silver
- Yorkshire Water, One Million Green Fingers
Finalists
- Sheffield City Council, Big: Make It Your Business
Public Affairs
Gold
- Yorkshire Water, Informing, Influencing, Innovating: Shaping The Cave Review
Yorkshire Water was keen to build on traditional engagement methods, such as consultation, meetings and research, and to take a more lateral, creative approach. By creating an e-marketing campaign ahead of the Innovation Reception at the House of Lords, they managed to effectively showcase Yorkshire Water’s innovations, when the industry’s strategic development was under review.
View the case study: Yorkshire Water, Public Affairs.pdf
Public Sector
Gold
- Finn Communications, Cough Cough Campaign
There is absolutely nothing run of the mill about this outstanding campaign. It has the ‘4Ws’ seal of approval; well prepared, well researched, well implemented, well reviewed... WELL DONE! The judges recognised the campaign was targeted at a notoriously hard to reach sector of society and used intelligent creativity to deliver the message. Most of the time PR isn’t life or death - in this case 8 lives were saved.
View the case study: Finn Communications, Public Sector.pdf
Silver
- Golley Slater, Camouflaged Careers
Finalists
- Acceleris Marketing Communications, Securing the future of England's social housing
- Northern Lights PR, Encouraging enterprise in diverse communities
- Trimedia, Raising the profile of women in SET
Best campaign £10k and under
Gold
- Yorkshire Water, Groundbreaking? Not Us
This was a superbly co-ordinated piece of PR in practice. It was held together by a robust, excellently executed strategy and innovative ideas, targeting national media including major broadcasters, regional titles, radio and the trade press. The results speak for themselves. This was best practice PR, inspired by an excellent concept and delivered in a way that captured news desks.
View the case study: Yorkshire Water, Best Campaign £10k and Under.pdf
Silver
- Source Marketing Communications, Communi-Tea Week 2009
Finalists
- Continuum Group, Re-Launch of Kent Life Visitor Attraction
- Green Communications, National Picnic Awards
- Pelican Public Relations Ltd, Scoring a Winner for SealSkinz Sport
- The Whole Caboodle, Bring a Bloke Campaign - England Netball
Consumer Relations
Gold
- Dig for Fire PR, Gio Goi - iRock
A worthy winner in a very hard-fought category. Well targeted communications, promoting brand values and key messages, secured impressive results. This was a fun campaign that did the business through innovative PR, born out of good research and a thorough appreciation of the client’s objectives.
View the case study: Dig for Fire PR, Consumer Relations.pdf
Silver
- Finn Communications, Easter Egg Trails
Finalists
- Approach PR, Lovely Lisa
- Finn Communications, Yorkshire Bank's 150th Anniversary
Best Use of Media Relations
Gold
- Bluestorm Design and Marketing, Holland's Pies - Pie Panel
Bluestorm’s ‘Blue Pie’ thinking captured international interest, using a simple idea to generate swatches of top quality PR for the Holland’s Pies brand. Regionalising markets of the ‘pie panel’ was a great success in terms of regional coverage generation. This was something that stood out, catching the eye of the nation media, achieving its objectives and bringing direct business benefits.
View the case study: Bluestorm Design and Marketing, Best Use of Media Relations.pdf
Silver
- Finn Communications, Easter Egg Trails
Finalists
- Acceleris Marketing Communications, Driving the message forward for motors.co.uk
- Pelican Public Relations, Putting the Fizz into Sherbet Fountains
- Approach PR, Yorkshire Biz Awards, Triumph Over Adversity
Integrated Communications
Gold
- Finn Communications, Cough Cough Campaign
A tough and unpalatable subject was tackled with sensitivity and flair.This campaign harnessed a wide range of communication skills to reach a difficult-to-hit target market. The results ensured this was a highly successful health campaign that, without doubt, was life changing.
View the case study: Finn Communications, Integrated Communications.pdf
Silver
- Dig for Fire PR, Gio Goi - iRock
Finalists
- Acceleris Marketing Communications, Driving forward the integrated approach for motors.co.uk
- French PR, The DEW Project
- Hull City Council, Supporting Hull's Enterprising Young People
Corporate Responsibility
Gold
- Yorkshire Water, One Million Green Fingers
This was CSR delivery at its best. Structured, co-ordinated and result- focused, this was a best practice example of helping communities understand the value of big business through engagement. It boosted awareness of Yorkshire Water and its CSR priorities, and encouraged future generations, and their families and friends, to value and understand its role in society.
View the case study: Yorkshire Water, Corporate Responsibility.pdf
Silver
- Finn Communications, Yorkshire Bank's 150th Anniversary
Best Use of Social Media
Gold
- Wolfstar, Global Launch of Sony Ericsson Xperia X1
Imaginative use was made of social media to compliment the PR launch. This strategy had a true global reach that was high impact, well executed and involved, and engaged the blogging audience it targeted. As a result it achieved excellent penetration. The objective of differentiating Sony Xperia against rivals was achieved. The judges particularly liked how bloggers ‘co-created’ the campaign, helping Sony Ericsson achieve recognition as a world leader in integrated corporate communications.
View the case study: Wolfstar, Best Use of Social Media.pdf
Silver
- Finn Communications, The Snow Stig
Best Use of Photography or Design
Gold
- Public Limited, Same Great Recipe, Just New Packaging
This campaign showed a good use of design and photography that has successfully communicated the key message of the Gilder Group. The clear crisp design of the booklet is impressive, the writing clear and concise and the design is quirky, unique and interesting. In addition to all of this, it serves its purpose as a valuable communications tool as part of a unique PR programme.
View the case study: Public, Best Use of Photography or Design.pdf
Best Newspaper or Magazine
Gold
- Public Limited, Getting It Spot On
Spot on is the home magazine for discount supermarket chain, Netto. It impressed the judges by the way in which it reflects the overall company strategy, ethos and tone of voice and, in particular, valuing its staff. It is well planned, with an editorial meeting before each issue, agreeing features that express messages about working for Netto or product ranges, all from the staff viewpoints. Thought has been given to keeping it simple, not too extravagant, using thinner paper, but maintaining quality through professional photography and well crafted copy. Spot on is evaluated through competitions and suggestion schemes and the magazine meets all of its objectives in terms of the end product. Staff jump off each page, there’s a sense of belonging and pride.
View the case study: Public, Best Newspaper or Magazine.pdf
Silver
- Hull City Council, Hull in print: Hull City Council's Resident's Magazine
Finalists
- Benenden Healthcare Society Ltd, Benhealth Magazine
- M A P A, Fresh
- Yorkshire Water, Connections
Best Publication
Gold
- NHS North Yorkshire and York PCT, NHS North Yorkshire and York Annual Report 2008/09 "The Annual Reporter"
This was a fresh and readable presentation of material which can, in other cases, be deemed a dry subject matter by the target audience. All content was excellently written and completely relevant to the people to whom this information matters. A brave step for the PCT, which has resulted in a highly interesting and readable publication. A great way to position and highlight the responsible and forward thinking nature of the PCT.
View the case study: NHS North Yorkshire and York, Best Publication.pdf
Silver
- Sheffield Hallam University, Fine Design Brochure
Finalists
- Hull City Council, Let's Get Ready
- Learning & Skills Council, Celebration Of Learning And Skills Awards 2009
- Parker PR, Need Information? - Ask SID
- Public Limited, Same Great Recipe, Just New Packaging
Best Leaflet
Gold
- Yorkshire Water, See How Your Water Works
This was a simple, concise, yet impactful leaflet, which generates immediate intrigue and interest. The scratch card design was extremely clever and added an element of exclusivity for the recipient. Yorkshire Water has strengthened relationships between themselves and the end-user, and positioned themselves as a forward thinking and responsible water provider. Being very user-friendly, it’s easy to see why the take-up was good.
View the case study: Yorkshire Water, Best Leaflet.pdf
Best Website or Microsite
Gold
- Hull City Council, www.cluedupinhull.com
The judges considered this a highly innovative and unusual venture for a local authority, which worked extremely well on a number of levels. The division into two clear age groups, use of child-friendly graphics, and engaging and stimulating copy (cleverly commissioned from a children’s writer) all succeeded in reaching target audiences and achieving some notable results. Those judges with children could imagine this going down a treat!
View the case study: Hull City Council, Best Website or Microsite.pdf
Silver
- Yorkshire Water, E-Communications with E-Bygum
Finalists
- Leeds Metropolitan University, Leeds Met: a winning website
- Sheffield Hallam University, Sheffield Microsite
Best Event
Gold
- Hatch Communications, The Ocean Gateway Challenge
The event was first class from start to finish and engaged with all of the relevant targeted audiences. By persuading the development director to swim the entire length of the Manchester ship canal for charity, Hatch ensured strong national and local media support and coverage across the board. The event was also supported by high profile sporting champions early on, which generated further media appeal. All in all, a highly effective event strategy that was extremely well executed.
View the case study: Hatch Communications, Best Event.pdf
Silver
- Northern Rail, Northern's Customer Service Excellence Forum
Finalists
- Continuum Group, Mary King's Ghost Fest
- Sheffield Hallam University, Heaven 17 - Band on the Roof
- Yorkshire Water, H20 Festival- Spirits Of The Washburn Valley
Outstanding Young Communicator
Gold
- MCG PR, Rebecca Douglas
Rebecca Douglas is a very strong all-rounder communicator with a great breadth of experience across a number of sectors and specialist media. With a variety of inhouse and agency roles on her CV Rebecca instinctivly recognises the importance of strong communications between client and agency and understands first hand the pressure inhouse teams are under and how to effectively manage relations and communicate with clients in a sensitive and professional manner. She has an excellent track record of inhouse employers sticking with her when she has moved to agency life. Her inhouse experiences includes developing a PR function and demonstrating to senior colleagues the value of PR across all business disciplines. She continues to nurture and educate junior colleagues and placement students in her current role at MCG as well as contribute to boardroom discussions and decisions. Her approach to training colleagues in areas such as crises is inspiring and professionally challenging. In addition to her professional career Rebecca has gone the extra mile by becoming a trustee for national charity Support Dogs, with a responsibility for advising on communications and PR.
View the case study: Rebecca Douglas, Outstanding Young Communicator.pdf
Finalists
- iseepr, Sarah Jones
- Wolfstar, Amy Johnston - From PR Star To Social Media Star In 9 Months
- Yorkshire Water, Aimee Laycock
Outstanding Small Consultancy
Gold
- Hatch Communications
In just one year of trading, Hatch exceeded its first year targets and turned in a profit. Considering the difficult trading conditions, this was quite an achievement – rewarded in Golden style. This entry demonstrated the importance of simple ‘real life’ objectives - to deliver new ideas and award-winning results, to establish a solid client base, and to develop systems which allow expansion to the team. Well done, Hatch.
View the case study: http:///Hatch Communications, Outstanding Small Consultancy.pdf
Silver
Finalists
- Approach PR, A New Approach
Outstanding In-House Public Relations Team
Gold
- Yorkshire Water, Innovative - The Water Industry
“As a four-strong team of PR professionals, we are strongly aligned with company vision. This gives us the freedom to remain close to political, consumer and media issues”. So said Yorkshire Water in a succinct entry which earned them a gold award. Sensible objectives put them on the right track, such as: To have strong relationships with regional leaders; To achieve our aspiration that 100% of society will understand the value of what we do; and To meet with 100% of stakeholder and media contacts.
View the case study: Yorkshire Water, Outstanding In-House PR Team.pdf
Silver
- NHS North Yorkshire and York PCT, NHS North Yorkshire and York Communications Team
Finalists
- Sheffield Hallam University, Sheffield Hallam University Corporate Communications Team
Outstanding Public Relations Consultancy
Gold
- Cicada Communications, Cicada Communications
Cicada’s Gold award is timely. The firm’s team of seven, based in Harrogate, has coped with the pressures of the economic downturn. They firmly believe that, although they have cut costs, they will emerge from the recession in good shape. Cicada is consistently winning new clients. Recent wins include North Yorkshire Police and Welcome to Yorkshire (formerly the Yorkshire Tourist Board). Well done Cicada.
View the case study: Cicada PR, Outstanding Small Consultancy.pdf
Silver
- Acceleris Marketing Communications
Finalists
- MCG PR, MCG PR
- Wolfstar, Wolfstar - Zero to global in 2 years